Ever since Rob McElhenney and Ryan Reynolds took over Wrexham, the Red Dragons have only climbed higher, both on the table and in aspiration. Be it breaking their 15-year absence from League 2 or becoming a household name, thanks to “Welcome to Wrexham,” the Red Dragons have tasted immense success in the last two years. Their latest social media success is yet another purple feather in their cap.

Rob McElhenney announces Wrexham’s milestone of 1 million followers on Instagram

Moments ago, Wrexham AFC hit the coveted 1 million followers on Instagram. A fanbase of a million followers is simply unprecedented for a League 2 side. To put things in perspective, their League 2 opening fixture rivals, MK Dons, have only 54.2k followers on Instagram.

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The club, upon hitting the coveted mark, immediately posted a reel featuring owner Rob McElhenney announcing the magnanimous feat. Rob and Wrexham naturally took to humor, with the showbiz owner ordaining every fan as a citizen of Wrexham.

“Hey Wrexham AFC fans, I recently learned that we just crossed 1 million followers on Instagram. To celebrate, I am officially making you all citizens of Wrexham. Of course, I have no statutory powers and I am pretty sure this breaks any number of international immigration governance. Anyway I’ll let my lawyers figure out,” said McElhenney in his hilarious announcement video. 

The social media team of Wrexham deserves a raise

Back in November 2020 when Rob McElhenney and Ryan Reynolds brought Wrexham for $2.5 million, people didn’t even know where the club was located. Cut to 2023 July and the club has more than a million followers on Instagram. What’s inspiring about the growth is the smart allocation of resources by the media coverage team of the Welsh club.

The media team of the Red Dragons was in sync with the changing social media algorithm, as they focused their efforts completely on short-form content. While most soccer clubs derive major interaction from Facebook, data shows how the Welsh team instead focused on TikTok and Instagram to gain massive success.

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To put things in perspective, the Ryan Reynolds-owned team outperformed all Premier League teams in terms of average interaction and video views per post on TikTok and Instagram in 2023. It’s truly amazing what smart marketing backed by simple humor content can do to elevate your social media game. Kudos to Wrexham and the team.