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Why Is Erling Haaland Trademarking His Initials? Real Reason Behind Manchester City Star’s Latest Move

Published 12/26/2023, 10:59 AM EST

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Erling Haaland is currently one of the biggest stars in the world of soccer. His agent has backed him to become the first soccer player to be valued at $1 billion at the age of 35. Recent reports indicate that the striker has already wanted to trademark his initials. It looks like there is a prominent reason behind the latest move of the star striker.

The Norway striker already tasted success on the field with Premier League giants Manchester City. Hence, it looks like he is hoping to create a marketable brand of his image off the field.

The main reason behind Erling Haaland’s plan to trademark his initials revealed

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The Manchester City striker wanted to trademark his initials six months back. However, he was denied that move, as someone else had already trademarked Erling Haaland. Hence, the forward has decided to trademark his initials EBH. It is because he has a major plan ahead of his sleeve behind the trademarking. It is because reports indicate that the 23-year-old star forward wants to launch his clothing line. The clothing line could include pajamas. Significantly, it is the place where his initials have the potential to captivate consumers.

via Reuters

It is not the only thing he is trying to safeguard. He plans to patent distinct products like personalized soap, deodorant, perfume, computer games, mobile phones, smart watches, jewelry, umbrellas, drink bottles, sunglasses, yoga balls, and sweatpants. The striker has already patented his signature and the lotus goal celebration, joining players like Gareth Bale.

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Read More:- Not Erling Haaland But This Manchester City Star is a ‘Perfect Football Player,’ Asserts Pundit

Erling Haaland is not the first one to trademark his initials. In terms of his on-pitch return, the Manchester City striker will hope to start the game against Everton should no issue arise.

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Manchester City fans will hope that their star forward will return against Everton

The FIFA Club World Cup has given an extra amount of time to the striker to recover from his injury. He did not play for a single minute in the semi-final and final of the tournament. Pep Guardiola did not want to take the risk of yet another injury. The club has only managed one win in the last four games. To sum up, it has led to the club falling into 5th position in the Premier League. 

The team cannot risk avoiding dropping points should they want to remain in the title race. It means they will need the goal-scoring form Erling Haaland had last season, which helped them win the title race against Arsenal.

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The decision is now on Pep Guardiola to decide whether he will risk his forward for the game against Everton. Will Haaland start the game? Let us know your thoughts in the comments.

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Written by:

Anuj Nikhil Virjiani

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One take at a time

I can't express how deep my passion for the sport runs, especially when it comes to the English Premier League. Over the years, I've dedicated myself to understanding the intricate details of the game, both on and off the field. What's fascinating is that my beloved club is Newcastle United, and I've been on a rollercoaster journey with them, from their triumphant promotion from the second tier to the recent takeover and even their remarkable qualification for the Champions League last season.
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Edited by:

Jacob Gijy