‘Fans Are Not Like Cows’ – Bayern Munich President Slams England for High Ticket Prices

Published 11/10/2021, 6:05 AM EST


Bayern Munich is one of the most well-run clubs in the world. The German champions have won the Bundesliga a shocking nine times in a row and reached the pinnacle of club football last year when they got their hands on the coveted UEFA Champions League.

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The club has consistently been a part of the elite clubs in world football, and its president Uli Hoeness has a big hand to play in it. The former Bayern Munich legend talked about Bayern’s philosophy in an interview and revealed why the club’s season tickets charge as little as they do right now.

Hoeness said, “We could charge more than £104. Let’s say we charged £300. We’d get £2m more in income, but what’s £2m to us?

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Bayern Munich does not think of fans as cash cows

He gave the example of a transfer of a player, where an exorbitant amount of money was involved. However, Bayern Munich have shied away from splashing huge amounts of money (over £100 million euros) on a single player. Moreover, he talked about the difference £200 would make for the average Bayern fan.

In a transfer discussion, you argue about that sum for five minutes. But the difference between £104 and £300 is huge for the fan. We do not think the fans are like cows, who you milk,” he added.

The difference between German and English football

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Hoeness concluded by talking about the difference between the way football is run in England and in Germany. English football has been largely commercialized to the extent where fans are the ones who suffer. On the other hand, football in Germany prioritizes the fans.

Football has got to be for everybody. That’s the biggest difference between us and England,” Hoeness concluded.

His comments ring true when it comes to the way clubs are run in the Bundesliga. Other big clubs like Borussia Dortmund and Borussia Monchengladbach have similarly priced season tickets, and the rest of the league follows suit.

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Do you think that Premier League clubs can learn something from the Bundesliga?

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Aniket Awasthi

492 articles

Aniket Awasthi is a soccer author at EssentiallySports. This STEM undergraduate combines an insatiable urge to write with his admiration for soccer to enhance his journalism. He lists charismatic names like Cristiano Ronaldo and Marcus Rashford as his favorite players, but he is a great admirer of Karim Benzema too.

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