First Coca Cola, Now Manchester United- Cristiano Ronaldo Move Sees Massive Stock Price Hike

Published 08/27/2021, 1:51 PM EDT


The world of football is on fire right now as fans are witnessing the greatest transfer window of all time. After Lionel Messi left FC Barcelona to sign with Paris Saint Germain, Manchester United announced the return of their former superstar, Cristiano Ronaldo.

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It’s hard to imagine another transfer window with these many huge moves, but no one could have seen the two players (easily the greatest players of all time) change clubs in the same window. Moreover, there was also a lot of drama involved as Manchester City were also interested.

Ultimately, the move didn’t pan out and City had to pull out of the deal. This was all it took, and United stepped in to get their man. Cristiano Ronaldo’s agent Jorge Mendes was the one who offered Ronaldo to United and the Reds pounced on the opportunity.

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However, signing Cristiano Ronaldo is no small feat, and the shockwaves could be seen in the financial world too. Finance specialist Joe Pompliano revealed that United’s stock was up by 8%. This meant that after singing Ronaldo, United added about $250 million in market cap to the stock already.

This was almost similar to the drop Ronaldo caused in the price of Coca-Cola shares after he rejected to drink the soft drink in a press conference during his Euros 2020 campaign with Portugal.

This is a significant profit on their investment, which looks like a measly value at this point. According to football journalist Fabrizio Romano, United will pay €15m with €8m in add-ons as the fee to Juventus for Cristiano Ronaldo.

Additionally, some of the add-ons are relatively easy, and the fee is almost guaranteed to be at least €20m.

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Cristiano Ronaldo comes back home

Manchester United talisman (now former) Bruno Fernandes was vital in bringing Ronaldo back as he was always in conversation with his Portuguese teammate.

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Moreover, Ronaldo also talked to former manager and United legend Sir Alex Ferguson, who was instrumental in the entire operation. It’ll be interesting to see how United do with Ronaldo in their ranks, but their fans will be very excited.

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Aniket Awasthi

414 articles

Aniket Awasthi is a football writer at EssentiallySports. This STEM undergraduate combines an insatiable urge to write with his admiration for football to enhance his journalism. He calls charismatic names like Cristiano Ronaldo and Marcus Rashford as his favorite players, but he is a great admirer of Karim Benzema too.

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