Novak Djokovic

Novak Djokovic: Net Worth, Salary and Endorsements

After winning his 13th Grand Slam at Wimbledon 2018, Novak Djokovic made a long-overdue comeback on the ATP circuit. The 17-time major champion crossed 282 weeks at the World Number one spot and he continues to reside on the summit. Djokovic’s 17 Grand Slam titles are the third-most of all time.

Injuries have been a persistent issue for Novak. Recently, at US Open 2019, he was forced to retire from the fourth round match due to a shoulder injury.

Novak Djokovic Stats

The Serbian tennis star has amassed numerous records in his career. He owns nearly all the all-time records and shares just one record with Roger Federer. He has won 34 ATP Masters 1000 titles and is only one spot behind Rafael Nadal, who has claimed 35 titles. Djokovic recently clinched his record-extending 8th title at the 2020 Australian Open. His closest rival is Roger Federer who has six Australian Open title to his name.

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Novak Djokovic Earnings and Endorsements

According to Celebrity Net Worth, Novak Djokovic’s career earnings aggregate to $220 million. He became the first tennis player to win $100 million in prize money.

Djokovic is sponsored by apparel brand Lacoste since 2017. He struck a five-year deal with Lacoste paying a premium to former sponsors, Uniqlo. He wears ASICS shoes.

Djokovic also endorses Serbian telecommunications company Telekom Srbija as well as German nutritional supplement brand FitLine. Djokovic is also the ambassador of Ultimate Software.

Djokovic receives around $20.6 million a year through sponsorships via Lacoste and various other endorsements. The Serbian ranks 23rd in the Forbes list of the world’s highest-paid athletes.

Novak Djokovic Foundation and Charity Work

Djokovic set up the Novak Djokovic Foundation to develop early childhood education projects in Serbia. It also gives grants for educational initiatives with the aim to help children.

It was founded in 2007 to invest in early childhood education with a focus on Serbia. Only one in two children have access to preschool education in the country.

The belief was that early education can transform the lives of children as well as entire communities. The goal is to create best-in-class programs and learning environments in Serbia.

The Foundation has built and/or repurposed at least 18 schools and helped over 10,000 children to date.

Djokovic set it up because he wanted to do something for the children. In August 2015, Djokovic was appointed as a Goodwill Ambassador for UNICEF.

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Personal Life

Novak married his longtime girlfriend Jelena Ristic in 2014. He and his wife are blessed with a son Stefan and a daughter Tara.

His parents are professional skiers and his brothers are professional tennis players. All of them are based in Serbia.




6 ft 2 in


Marián Vajda and Goran Ivanisevic


79 ATP titles

Net Worth

$220 million

Marital Status



Jelena Djokovic


Monte-Carlo, Monaco




Lacoste, Asics, Head, FitLine, Seiko

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How to Contact Novak Djokovic

Official website – Novak Djokovic

Twitter – @DjokerNole

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