“Another New Adventure” – Novak Djokovic Adds a Special Gear to His Tennis Outfit at US Open 2021

Published 08/29/2021, 1:42 PM EDT
MELBOURNE, AUSTRALIA – FEBRUARY 21: Novak Djokovic of Serbia celebrates a point in his Men’s Singles Final match against Daniil Medvedev of Russia during day 14 of the 2021 Australian Open at Melbourne Park on February 21, 2021 in Melbourne, Australia. (Photo by Daniel Pockett/Getty Images)


Over the years, Novak Djokovic established himself as one of the best players to step foot in tennis. While his performances attracted many sponsors, a watch sponsor surprisingly eluded the Serbian for the last two years.

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However, that fact changed earlier today as Swiss watchmaker Hublot announced the World No. 1 as the latest addition to their family.

Hublot enters new partnership with Novak Djokovic

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In 2011, the ‘Djoker’ signed his first watch sponsorship deal Audemars Piguet. After that deal ended, Djokovic signed with Japanese watch manufacturer Seiko. This deal lasted five years, and expired in 2019.

Although the Serbian wore Seiko watches later on, he didn’t sign another watch sponsor in the last two seasons. Just days before the US Open, Hublot made a huge announcement by snapping up the World No. 1.

Along with an announcement on social media, Djokovic spoke to GQ, speaking about his latest partnership. He said“I am very excited to join a brand that appreciates sports and athletics and supports our profession and invests in us athletes.”

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Hublot and Djokovic to collaborate on personalized limited-edition series

Along with the announcement, Djokovic also spoke about the extent of their collaboration. The Serbian said they will work on a personalized limited-edition series. In addition, the Serb will also be involved in designing his own watch.

Tokyo 2020 Olympics – Tennis – Men’s Singles – Round 3 – Ariake Tennis Park – Tokyo, Japan – July 28, 2021. Novak Djokovic of Serbia talks to the media after winning his third round match against Alejandro Davidovich of Spain REUTERS/Mike Segar

Along with this, Djokovic also revealed how this would be a new experience for him. He said, “I’ve never worn a watch during my professional matches, so that will actually be another new adventure for me.”

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During the announcement, the Serbian also plans to wear the Hublot Big Bang Meca-10, in ceramic blue off the court. In addition, he revealed the watch will match his choice of wearing blue at the upcoming US Open.

“It matches my overall style for the tournament,” said the World No. 1. “My shoes and gear will be blue, so I decided to go blue all the way.”

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With the Serbian sealing a watch sponsor, he will now turn his attention towards chasing history at the US Open. Can Djokovic claim his 21st Grand Slam title and make history in Flushing Meadows?

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Sanket Nair

624 articles

Sanket Nair is an F1 Author at EssentiallySports. A Sports Management graduate, he is a huge fan of Sebastian Vettel and Daniel Ricciardo and hopes to see Red Bull break Mercedes' dominance and win the World Championship soon. Sanket has been hooked to the sport ever since he watched the battle for the 2010 World Championship go down to the wire at the Abu Dhabi Grand Prix.

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