All You Need to Know About the New Era of WTA

Published 12/03/2020, 4:04 AM EST

The end of the 2020 season ended the old version of the Women’s Tennis Association (WTA), and a new system has risen. Effective from 2021, the WTA Tour will carry a new face, a new campaign, and new names for their tournaments. The names are categorized to align with the Association of Tennis Professionals (ATP). This will be done to bring consistency for the players as well as for the fans of the sport.

After a long-anticipated wait, the WTA will no longer be difficult to comprehend. Founded in 1973 by Billy Jean King, the journey has been a long one, but the flowers are finally starting to bloom. In a nutshell, the WTA and the ATP will run equally on all fronts throughout the tour, aside from the ranking system aspect. According to many experts, this is the beginning of a new era for women’s professional tennis.

WTA with a new logo and a new campaign

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Reminiscent of the iconic stance of a tennis player hitting a serve, the new logo is modern and energetic. It will also help re-instill the vision of the most successful women’s sport in the world. Additionally, the newness will smoothen the transition into the new age of women’s tennis.

Micky Lawler, President of the WTA said, “Our new logo embraces the visual language of tennis ad celebrates heroic women who come together ‘For The Game.’ We will wear it as a badge of pride and a reminder of the power of unity among strong individuals – by joining forces, we build something bigger than ourselves.”

The new logo will run the new campaign WTA For The Game’ through all platforms of marketing and communication. The primary motto of the new slogan is to tell turning point stories of players’ lives in tennis.

WTA’s new tournament categories

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The WTA will commence all tournaments alongside the ATP Tour. The new categories are the WTA 1000 (incorporating the former Premier Mandatory and Premier 5 tournaments); WTA 500 (formerly Premier 700); WTA 250 (International); and WTA 125 (125K Series).

The ranking system still hasn’t changed, and this might irk some players and fans. However, on the whole, this change is a successful way to achieve new standards in tennis. “Adopting this streamlined tournament naming system is 100% about making it easier for WTA fans, corporate partners and the media to engage and follow our sport,” said Lawler.

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The news has indefinitely made the 2021 Australian Open all the more interesting. Scheduled to run from February 8, the event will show the world a new era in the Women’s Tennis Association.

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Purav Joshi is a Tennis author at EssentiallySports. Having a degree in Films, Television and Media Production, he guided his passion for writing and journalism into the sport of aces and rallies. With over 2 years of experience as a copywriter, Purav has authored over 500 tennis articles.

All You Need to Know About the New Era of WTA

WTA with a new logo and a new campaign

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WTA’s new tournament categories