A record-man with his racquet, Roger Federer has been one of the loyal ambassadors for the Italian pasta company, Barilla. He has been endorsing the brand for a long time now.
Federer has been on Tour for more than two decades now. All through these years, a couple of hours before the match, he eats pasta. It has been his staple diet ever since he turned professional. “Two hours before every match, I eat pasta with light sauce … I have been doing it for 20 years,” Roger once stated.
“Roger Federer perfectly represents Barilla’s three-S revolution” – Barilla
In 2017, Barilla began a new campaign called ‘Barilla Masters of Pasta’, which featured the master of tennis, Federer. Chef Davide Oldani, who is considered to be a master in cooking, was part of it as well.
The global leaders in Pasta supplies, Barilla believes their brand ambassador Roger Federer is the perfect portrayal of their firm.
“Roger perfectly represents Barilla’s three-S revolution: simplicity, sincerity and spontaneity, and embodies the true essence of sportsmanship: he is one who, regardless of numerous victories and successes, never ceases to get engaged or to improve himself. We have convinced Roger with our pasta and invited him to cook for us,” as stated by the firm.
Also, once Barilla made one of Federer’s fan’s dream come true. Italian spectator Daniela held a banner up during the 2019 Mutua Madrid Open, wherein she asked Roger for a dinner date. ‘I’ll cook’, it read. The banner also tagged Barilla.
The pasta brand got in touch with Daniela and shot a commercial with the lady. “Hello, my name is Daniela and I have two great passions in life: tennis and Roger Federer. When he plays, everything stops. I wanted to create something nice, you never know. So I invited him to dinner (at the Madrid Open),” she said.
After coming across her innate passion for cooking and love for the Swiss maestro, Barilla opened the gateways to set Roger and Daniela up for a dinner date.