For more than fifty years, the ATP Finals has delivered tennis’s definitive season finale, placing the world’s best in a rare round-robin showdown. After shifting to London in 2009, the tournament’s stature only expanded, becoming the premier stage outside the four majors and offering a record prize pool this season. And now, even with 2025 still unfinished and players still on holiday, the 2026 field featuring Jannik Sinner and Carlos Alcaraz has already exposed an unusual trend a year in advance.

The race for tickets has already started, and thousands of fans are involved. The free sale started on 16 November, and demand was immediate. The coupons for the Nitto ATP Finals 2026 have already delivered overwhelming success. 100,000 tickets have already been sold for a tournament that is still almost a year away. 

This shows extraordinary demand. Tennis continues to grow rapidly in Italy. Fans are responding in large numbers to one of the key events on the Italian sporting calendar. 32% more tickets have been sold than at this time last year, representing 54% of the total available.

More numbers underline the explosion of interest. There were over 31,000 coupons sold in the first eight hours until midnight. That created a remarkable pace, measured at more than one ticket per second. This proves the strength of the public response. 

Fans want to secure seats at the Inalpi Arena from 15 to 22 November 2026. Turin will host the ATP Finals for the sixth straight year. The event brings together the best players in the world. It also features Jannik Sinner, winner of the 2025 edition. Since 2021, the ATP Finals have taken place inside the 12,000-capacity Inalpi Arena, originally built for ice hockey at the 2006 Winter Olympics.

This season closed with a surge of national pride at the 2025 Nitto ATP Finals, where home favourite Jannik Sinner lifted the trophy in Turin. He defeated Carlos Alcaraz to successfully defend his title and improved their rivalry record to 6-10 in the pair’s H2H. Italian supporters responded with passion and volume, underscoring the influence of a hometown champion. 

And while ticket sales on Italian hard courts are surging, the grass-court scene in the United Kingdom is not far behind, with another UK event already experiencing a major ticket spike ahead of 2026.

Tickets for the 2026 HSBC Championships have already sold out

Women’s tennis returned to The Queen’s Club in 2025 after 52 years. Qualifier Tatjana Maria shocked the field and lifted the HSBC Championships title. Her victory created a powerful storyline. It reopened a historic stage for the women’s game and set a new level of expectation.

Next year, the aim is to push the standard even higher. The world’s top women prepare for another run at one of tennis’s most iconic venues. The event has already secured major names. 

The men’s draw, however, has triggered exceptional demand. Tickets for the 2026 HSBC Championships ATP 500 event are already sold out, while only limited seats remain for the women’s WTA 500. Organisers described the appetite for tickets as extremely strong, noting that the men’s allocation disappeared on the first day of General Sale. The reaction underscores the tournament’s rapid growth.

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With the United Cup scheduled to start on January 2, the 2026 season is already looking promising. Tennis fans will now turn their attention to a packed calendar, with many hoping for an ultimate tennis fiesta in the 2026 season as well.