From Tennis Player to a Businesswoman, This is How Serena Williams Makes Money

Published 11/11/2020, 2:17 AM EST
Serena Williams of the United States celebrates after match point against Sloane Stephens of the United States (not pictured) on day six of the 2020 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. Mandatory Credit: Danielle Parhizkaran-USA TODAY Sports


Everybody knows about the American tennis sensation Serena Williams, but not many know about her business off the court. Apart from being the former World No. 1 tennis player, the 39 years old American is a genius investor. With her diversified portfolio of businesses, she has gained the reputation of being a true American soul and is a self-made businesswoman.

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S by Serena

Serena has been an inspiration to women everywhere through her tennis. On the business side of things, her presence in the business world is not new. Fueled by passion and the need to seek challenges, the American started S by Serena, a complete e-commerce clothing line in 2018. Catering to women of color and those from the minority, she has been a constant voice of the unheard.

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“We should raise each other”: Serena Williams

Flushing Meadows, New York, USA; Serena Williams of the United States hits a backhand against Victoria Azarenka of Belarus (not pictured) in a women’s singles semi-finals match on day ten of the 2020 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. |REUTERS

Serena Ventures

The 23-time Grand Slam champion is a fierce tennis player and a fiercer woman. She unleashed an idea built over six years and named it Serena Ventures this summer. This is an enterprise designed to help minds that can bring a change in the world, and Serena is already in the business of billions. Currently, her venture has 30+ new startups ranging from many different businesses. The project helped Serena invade the Forbes’ America’s Richest Self—Made Woman: 2020 issue.

“The success of every woman should be the inspiration to another. We should raise each other up. Make sure you’re very courageous: be strong, be extremely kind, and above all be humble,” said Serena Williams.

It is reported that 60% of the companies Serena has invested in are women and minority-led start-ups. The American reasons why she backs them up and also raises awareness about the staggeringly fewer opportunities they get.

Serena Williams and her entrepreneurial side

Building a successful career in tennis and business both is not for all, but for Serena, it is all she wants. With a desire to play for many years to come, she also aims at making her business grow exponentially. From e-commerce and fashion to food and health, Serena is all over the place both on and off the court.

WINDSOR, UNITED KINGDOM – MAY 19: Meghan Markle’s friend, US tennis player Serena Williams (L), and her husband US entrepreneur Alexis Ohanian (R) arrive for the wedding ceremony of Britain’s Prince Harry and US actress Meghan Markle at St George’s Chapel, Windsor Castle on May 19, 2018, in Windsor, England. (Photo by Odd ANDERSEN – WPA Pool/Getty Images)

A member of the Board of Directors of Poshmark and SurveyMonkey, Serena also has a jewelry line in her own name. She, along with American rapper Jay Z, has an investment in Indonesian coffee-line Kopi Kenangan. Additionally, she has ownership in the aforementioned S by Serena clothing line and a capital firm known as Serena Ventures. The American also her money pooled in the American football team Miami Dolphins and in the UFC.

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Considering new and upcoming businesses as America’s major undertakings, Serena also invests in these. Her wisdom in the matter of money is equal with her incredible tennis skills. She urges people to strive, co-ordinate, invest, and believe to find the desired success.

The 4-time Olympic Gold medallist is an icon beyond tennis. As she grows in her work consistently, Serena Williams is sure to turn into an even bigger brand than she currently is now.

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Purav Joshi

686 articles

Purav Joshi is a Tennis author at EssentiallySports. Having a degree in Films, Television and Media Production, he guided his passion for writing and journalism into the sport of aces and rallies. With over 2 years of experience as a copywriter, Purav has authored over 500 tennis articles.

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