Episode 8: BetMGM’s AJ Mazza on Responsible Gaming, NASCAR’s Betting Boom & Disruptive Evolution in Sports

Episode 8: BetMGM’s AJ Mazza on Responsible Gaming, NASCAR’s Betting Boom & Disruptive Evolution in Sports


Quick Moments


The Caitlin Clark Effect and NBA Marketability in the Betting Era - EssentiallySports


BETMGM World

What's your take

How familiar are you with BetMGM?

very

somewhat

new

Racing Towards Opportunity: BetMGM's AJ Mazza on the Untapped NASCAR’s Market Gap - EssentiallySports


Origins

What's your take

Which industry do you think builds better marketing leaders?

agency

brand

media

Decoding BetMGM’s Success: The Power of the Consumer-Player Model - EssentiallySports


Olympics

What's your take

Which sporting event holds the most marketing power?

olympics

superbowl

worldcup

Sports Tools

What's your take

What do you think is the best tool for sports marketing?

live events

social media

press releases

Sports Marketing Universe

What's your take

What’s the hardest part of sports marketing?

entry

growth

burnout

Niche

What's your take

Is sports marketing tougher than traditional brand marketing?

yes

no

equal

Vegas Magic

What's your take

What does Las Vegas represent most to you?

entertainment

sports

gambling

Sports Betting & Future

What's your take

How would you describe the current sports betting landscape?

growing

evolving

saturated

Legal Barriers

What's your take

Which state’s betting legalization will be most impactful?

texas

california

florida

Sports Betting Challenges

What's your take

What’s the biggest hurdle to expansion in betting?

policy

culture

tech

Expand

What's your take

Where do you see the biggest opportunity for growth?

us

canada

europe

Star Power

What's your take

Who is driving the biggest engagement in sports today?

caitlin

lebron

mahomes

Esports

What's your take

Do you believe esports will rival traditional sports in betting?

yes

no

maybe

E-Culture

What's your take

Which platform is leading the esports culture?

twitch

youtube

discord

Sports Trends

What's your take

What’s shaping the future of fan engagement?

tech

content

stars

Rivals

What's your take

What differentiates brands in the betting space?

strategy

speed

trust

Presence

What's your take

What kind of branding leaves a stronger impression?

stadiums

social

merch

Icons

What's your take

Which celebrity fits best with a betting brand?

tom brady

jamie foxx

wayne gretzky

Legacy

What's your take

Do you value brand heritage in partnerships?

yes

no

indifferent

The Faces

What's your take

Who would make a better brand ambassador?

retired athlete

active athlete

content creator

Leagues

What's your take

Which partnership brings the most marketing value?

nfl

nba

nhl

Tailored Marketing

What's your take

What builds deeper fan engagement?

teams

players

content

SafeBet

What's your take

Do you believe most betting platforms promote safe play?

yes

no

partly

McDavid

What's your take

Should active athletes endorse betting brands?

yes

no

depends

Reigning Tracks

What's your take

Is NASCAR an underrated market for betting growth?

yes

no

rising

SuperBet

What's your take

Which event generates the most betting excitement?

superbowl

march madness

world series

Spike

What's your take

What’s the most important KPI during major events?

acquisition

retention

awareness

Platform Run

What's your take

Which platform best supports real-time betting content?

x

instagram

tiktok

SuperBowl Campaigns

What's your take

Which Super Bowl ad is the most memorable?

etrade

doritos

budweiser

Traits

What's your take

What makes a perfect ambassador for fans?

authenticity

relevance

charisma

The Spearheaders

What's your take

Who owns content better in niche markets?

creators

pros

brands

The Parameters

What's your take

Which metric best evaluates a campaign's success?

roi

reach

sentiment

Brand Impact

What's your take

How soon should brands expect to see impact?

immediate

midterm

long-term

Future of BetMGM

What's your take

Where will the future of sports betting thrive most?

digital

live

hybrid

NASCAR Tracks

What's your take

Which NASCAR track offers the most thrilling race experience, in your opinion?

daytona international speedway

talladega superspeedway

bristol motor speedway

NASCAR Legends

What's your take

Which NASCAR driver do you believe has had the greatest impact on the sport?

dale earnhardt

jeff gordon

jimmie johnson