Episode 11: Southwest Airlines' Jonathan Clarkson on Loyalty, Sports, and Marketing Innovation
Quick Moments
Inside Southwest Airlines' NFL Game Plan of Turning Fans into Loyal Flyers - EssentiallySports
Loyalty Link
What's your take
What’s most valuable in a brand’s loyalty program?
Driving Results Through the SEC: Jonathan Clarkson on Southwest Airlines’ Loyalty Strategy - EssentiallySports
Fan Connection
What's your take
What makes you trust a brand’s sports partnership more?
Bridging Loyalty with Sports: Southwest Airlines’ NFL Strategy Through Rapid Rewards - EssentiallySports
Travel Driver
What's your take
What gets you to book travel during sports season?
Sponsorship Spark
What's your take
Which partnership type excites you most?
SEC Play
What's your take
Why do college sports partnerships work so well?
Measure Up
What's your take
What’s the best way to measure sports marketing success?
Airport Magic
What's your take
Would you engage with a sports activation at an airport?
Employee Edge
What's your take
Should employees be included in brand sports initiatives?
Sports Pick
What's your take
Which league do you associate most with strong loyalty programs?
Emerging Watch
What's your take
Which emerging sport should more brands bet on?
Brand Power
What's your take
What gives a sports sponsor more credibility?
Reward Reaction
What's your take
Which reward type is most likely to make you loyal?
Social Spark
What's your take
What makes a brand’s sports content click-worthy?
4. Local Love
What's your take
What makes local sports partnerships stand out?
Story Sell
What's your take
What drives fan conversion in airline marketing?
Game Day
What's your take
What matters most in game-day airline activations?
Team Target
What's your take
Which college conference has the most brand value?
Partnership Path
What's your take
What type of sports activation do you remember most?
Rapid Rewards Recall
What's your take
What makes you use a brand's reward points more often?
Think Tank Takeaway
What's your take
Which insight from Episode 11 stuck with you most?
