Microsoft’s live-streaming platform, Mixer, will cease to exist in a month after the tech conglomerate partnered up with Facebook Gaming. On June 22, Mixer made the announcement across its social media handles. As a result, existing Mixer streamers, partners, and communities will have the option to transition into Facebook’s live-streaming platform.

During its three year run, Mixer had fortified itself among the most prominent streaming services. The Microsoft-owned streaming platform competed against Amazon’s Twitch, Google-owned YouTube and Facebook Gaming, especially after signing Ninja and Shroud in exclusivity deals, reportedly worth tens of millions of dollars. However, Mixer couldn’t achieve the same levels of engagement and outreach as its competitors.

Microsoft’s head of gaming, Phil Spencer, spoke to The Verge about the merger with Facebook Gaming. He said,

“I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.”

Subsequently, Mixer will terminate operations on July 22. That day onwards, all its websites and apps will reroute to Facebook Gaming by default. Mixer also confirmed that its existing Partners will receive partner status with Facebook Gaming, shall they make the move. Additionally, streamers utilizing Mixer’s open monetization program will be eligible for Facebook Gaming’s Level Up program.

Ninja and Shroud React to Mixer Shutting Down

Twitter reacts to Mixer shutting down

Microsoft’s streaming platform caught everyone by surprise in 2019 when two of the most influential streamers, Ninja and Shroud, made the switch from Twitch. Now, less than a year later, Mixer’s sudden dissolution has startled everyone once again. Famous personalities couldn’t hold themselves from joking about the situation on Twitter.

100 Thieves content creators Classify, Froste and Valkyrae had some of the most hilarious reactions.

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YouTube sensation, Keemstar came up with a comical analogy of his own.

Judging by the number of punctuation marks used by Tfue, the Twitch streamer seems surprised.

Both FaZe Clan and NRG Esports shared their versions of coffin memes.

Veteran Twitch streamer, summit1g, subtly hinted at Shroud and Ninja’s payday.

Headcoach of professional Call of Duty league team, Los Angeles Guerrillas, Embry also joked about the monetary gains both the high-profile streamers have made.

CS: GO content creator, Mrtweeday had a similar reaction like most others.

Meanwhile, popular Fortnite streamer, Dakotaz, wonders which platform will Ninja and Shroud head to next.

Another prominent Twitch and YouTube personality, Cloakzy, has already welcomed them back.

Just like Cloakzy, Sonii, a member of South Korea based esports organization T1, also greeted the Mixer stars.

Former CS: GO pro and Twitch streamer, fl0m, plugged his streaming handle by calling it “the official waiting room.”

Last but not least, CS: GO enthusiast Haci shared another humorous meme.

Keep watching this space as we give you updates on any further developments.