The UFC is just a few short hours away from hosting an event many believed they could not pull off. UFC 249 will emanate from behind closed doors on Saturday night. However, the first virtual media day is in the books, and as expected, has evoked reactions that could encourage the UFC to make these the norm. Essentially Sports too was present at the historic event and found it to be exciting and comfortable at the same time. 

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Journalists share views on UFC 249 Virtual Media Day

Photographer Amy Caplan spoke about the safety measures the UFC promised ahead of the event.

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MMA Fighting’s Damon Martin enjoyed the new concept as it felt more like a post-fight press conference. Furthermore, he appreciates the comfort of his own home. This is because everyone had a prime position to listen to and view the fighters.

“Gotta say, I really enjoyed the virtual media day for UFC 249. Much more like a post-fight presser where you raise your hand and ask your question. Plus, I didn’t have to elbow anybody in the middle of a scrum with 60 people all jockeying for position, so that was a bonus.”

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Also, John Morgan missed out on the first question. This will no doubt encourage other reporters to push for virtual media days, even when the world returns to normal. 

With no end for the pandemic in sight, combined with Dana White’s determination to host events regularly, virtual media days seem set to be the new normal. 

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This holds especially for Fight Island, which will only feature UFC personnel and fighters.

The UFC is setting the template for sports across the USA and the globe where journalists will attend press conferences from their homes. Do you see this being made permanent and taking away the chaos of a usual press conference?

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It may not appeal to some who love the scrum and jockeying for position at a traditional press event. But everything feels alien at the start.  UFC 249 Virtual Media Day journalists all across the board will share this sentiment. 

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Reubyn Coutinho

1,040 Articles

Reubyn Coutinho is the Head of Fact-Checking Initiatives and Content Quality Lead at EssentiallySports, where he oversees editorial quality across multiple sports verticals. A Communication graduate, he’s spent over five years shaping the site’s evolution from a niche sports blog into an all-in-one news platform, mentoring more than 110 journalists, introducing data-driven article improvements, and developing editorial guidelines for global audiences. Across his career at ES, Reubyn has worked as a writer, editor, and senior editor, covering everything from UFC, WWE, and boxing to F1, NFL, NBA, and tennis. His bylines include exclusive interviews with former UFC champions Demetrious Johnson and Miesha Tate, as well as combat sports stars Marcus Almeida and Sage Northcutt. Known for his meticulous eye, he regularly resolves headline debates, revisits trending pieces using live analytics, and sets the standard for high-quality sports reporting. Outside of sports media, Reubyn is an active film critic, contributing reviews and festival coverage to Netflix Junkie, where he’s covered events such as MAMI, Venice, and NYAFF. Whether he’s breaking down a championship fight or a Hitchcock classic, his work comes with deep research with a pure love for sport.

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