UFC middleweight contender Kevin Holland took to social media and called out Jake Paul in a rather inventive manner. It seems as though Jake Paul is the most happening fight in combat sports currently, and Holland decided to join the bandwagon. However, his approach was quite unorthodox in that he used the call-out to promote a mobile shooter game.

Kevin Holland has partnered up with ‘Garena Free Fire,’ which is a 10-minute survival shooter-based game. Fighters using their social media platforms to promote entities isn’t exactly original, however, Holland came out with a way to incorporate the placement with a call-out. Moreover, mentioning Jake Paul, who is a trending personality at the moment, will greatly benefit the app as well.

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Kevin Holland: On the comeback trail

Promotions aside, Kevin Holland has had a busy schedule as of late with two back-to-back main event features. He first went to battle against Derek Brunson in a scheduled bout towards the end of March. His grudge match against Brunson didn’t go exactly as planned, and Kevin Holland registered a lopsided defeat.

Though he was expecting a long lay-off following the loss, Kevin Holland stepped back into the octagon just a few weeks later. He filled in for Darren Till, who broke his collarbone, and took on Marvin Vettori. But unfortunately for Holland, his short notice effort failed as well as he once again lost via decision.

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The main commonality between both fights was that Kevin Holland’s takedown defense left plenty to be desired. He was grounded by both Brunson and Vettori on multiple occasions and couldn’t seem to get out of the position. Chiefly, the inability to work off the cage and prevent the takedown cost him majorly.

Kevin Holland has understandably taken a step back in the rankings and won’t be in title contention any time soon. He’s expressed an interest to work with Daniel Cormier and AKA down in San Jose to sharpen up his wrestling and grappling. It seems as though it’s his biggest weakness, and if not corrected, could be heavily exploited in the future.