Paulo Costa has certainly solidified his place as one of the most captivating personalities in the UFC. Apart from displaying his dominance in the octagon, another element that he has popularized within the organization is his infamous ‘secret juice.’ As controversial as it may sound, this Brazilian fighter insists on maintaining the mystique around his preferred beverage. True to his character, he never fails to hit the mark when it comes to promoting his concoction.

Costa has gone to great lengths to market his ‘secret juice’ and has now taken yet another ingenious step to generate buzz around it. Leveraging the power of AI and collaborating with renowned bodybuilder Mike O’Hearn and Khabib Nurmagomedov‘s friend Hasbulla, the 32-year-old has unveiled a new strategy to capture the attention of fans.

Paulo Costa shares a vintage Secret Juice commercial with Mike O’Hearn

‘Borrachinha’ recently took to his Twitter to share an AI-generated, old-school commercial for ‘Secret Juice,’ featuring bodybuilding icon Mike O’Hearn and even Hasbulla, where he can be seen having a muscular transformation after drinking the juice. This vintage-style commercial serves as a showcase for the transformative powers of the drink, as it portrays individuals achieving remarkable body transformations akin to bodybuilders.

Costa wrote, “Secret juice vintage🥤 🧃 since gold times .”

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Notably, the commercial features a super-jacked Paulo Costa, depicting him as the ultimate result of consuming this mysterious juice.

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Although ‘Secret Juice’ is not an officially recognized brand, Costa treats it no differently. He upholds its legitimacy and branding with unwavering dedication.

What is in the Secret Juice? ‘Borrachinha’ responds

While the ingredients of ‘Secret Juice’ remain shrouded in mystery, Paulo Costa did address the question of its composition. However, true to the nature of a well-guarded secret, he chose not to reveal the truth behind it. During his appearance on The MMA Hour, ‘Borrachinha’ opened up on his mysterious drink.

“The people think it’s just a joke. But no, I really drink this and this help me a lot. I put a mix of ingredients here that helps me.” Further talking about its ingredients, Costa said, “If I tell you the whole thing I have here, it will no longer be secret, understand? It will be ‘revealed juice’.”

Paulo Costa’s larger-than-life personality and his unconventional marketing tactics have undoubtedly left an indelible mark among the fans. What are your thoughts on Costa’s ‘Secret Juice’? Let us know in the comments below.

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