
via Imago
(Image Courtesy: Imago)

via Imago
(Image Courtesy: Imago)
The Anheuser-Busch brand, ‘Bud Light’, has found itself in a controversy after partnering with social media influencer Dylan Mulvaney. After Joe Rogan gave his take on the situation, Nate Diaz‘s controversial teammate, Jake Shields, also weighed in on the issue in a recent social media post.
Dylan Mulvaney is a transgender social media star and a popular trans activist. ‘Bud Light’ recently partnered with the influencer, which resulted in over a 30 percent drop in sales in comparison to 2022. Mulvaney has over 10 million followers on TikTok. Moreover, after she collaborated with the popular beer brand, many drinkers started boycotting the drink. Let’s see what Jake Shields had to say about this.
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Jake Shields believes ‘Bud Light’ made an “advertising blunder”
In a recent post on X (Twitter), former UFC fighter Jake Shields mentioned how surprised he was regarding the ‘Bud Light’ controversy. He could not comprehend the fact that Dylan Mulvaney’s partnership with ‘Bud Light’ cost the brand a reported $27 billion. Shields said, “It’s impressive that Dylan Mulvaney single handily cost Bud light 27 billion dollars.”
It's impressive that Dylan Mulvaney single handily cost Bud light 27 billion dollars
This is likely the biggest advertising blunder in history
— Jake Shields (@jakeshieldsajj) August 9, 2023
Furthermore, he also claimed that it was a big mistake on the company’s behalf. Shields believes that this might be the biggest advertising disaster that any brand has faced till now. “This is likely the biggest advertising blunder in history,” said Nate Diaz’s teammate. However, the UFC color commentator and podcast host, Joe Rogan, believes that people have taken things out of proportion.
Joe Rogan still loves ‘Bud Light’
The 55-year-old podcast host and UFC mainstay opined that it is absurd and foolish for people to claim that the brand is the enemy. In a recent episode of his multi-million-dollar podcast, ‘The Joe Rogan Experience’, he happily drank a can of ‘Bud Light’ with his guest, Zach Bryan. He said, “And we’re drinking Bud Lights, ladies and gentlemen. Sorry. There’s nothing wrong with it.”
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He further added that people should not deem the brand as the enemy just because one person made a mistake. Interestingly, ‘Bud Light’ was once associated with the UFC before. However, Joe Rogan still enjoyed drinking the beverage. “People are so silly… One person made a really stupid decision, and now everybody’s decided that Bud Light is the enemy,” said the 55-year-old.
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It remains to be seen how far the sales will drop. Incidentally, ‘Bud Light’s rival brand, ‘Modelo’ has started outselling them for the last three months. We will have to wait and see how much damage the Anheuser-Busch brand takes since, at this point in time, things aren’t looking too good for ‘Bud Light’.
WATCH THIS STORY: How did Joe Rogan get famous?
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