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After Reinstating BMF Belt, Dana White Reveals a Staggering Fact Ahead of Dustin Poirier vs Justin Gaethje at UFC 291 – “You Have No Idea”

Published 05/21/2023, 3:09 AM EDT

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Dana White recently made an exciting announcement regarding the upcoming stacked card in the world of mixed martial arts. Among these incredible matchups, one particular fight stood out: the highly anticipated rematch between Dustin Poirier and Justin Gaethje. The lightweight stars go against each other once again, headlining UFC 291 on July 29 in Salt Lake City. What makes this showdown even more enticing is the vacant BMF[Baddest Motherf**ker] title, which was left unclaimed after Jorge Masvidal’s retirement.

Poirier has the upper hand in the matchup as he defeated Gaethje back in 2018. However, with the BMF belt on the line, the stakes have reached a whole new level. The fight now carries additional weight and importance, making it a must-watch for fight fans around the world. And White recently shed light on why he felt the need to reinstate the BMF title.

Dana White talks about bringing the BMF belt back

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Back in 2019, Dana White, the head honcho of the UFC, introduced the BMF belt for the highly anticipated main card fight between Jorge Masvidal and Nate Diaz at UFC 244. The fight immortalized itself in UFC history with both contenders engaging in a thrilling affair. ‘Gamebred’ emerged as the victor and became the first holder of this celebratory title.

Fast forward to the present day, after a hiatus of four years, the BMF belt is making a comeback. During the recent post-fight press conference of UFC Vegas 73, the promotional frontman was asked about the reason behind bringing back the coveted belt. In response, the UFC President stated, “We thought that Poirier and Gaethje is such a awesome fight.

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“Masvidal retired, so we put the BMF up. You have no idea how many of these fighters want to fight for the BMF title. They all want to fight for that belt, so- it’s fun, it’s different. So, we’ll do it again.”

Having said that, with the BMF belt making its comeback after a considerable period, Dana White has shed light on the frequency of witnessing this coveted title on future UFC cards.

Dana White outlined his intentions for the BMF title

When questioned about how often fans can expect to see the BMF belt on the line, the UFC President provided some intriguing insights. “I don’t know. I mean, when you think about coming up with it the first time, those two[Jorge Masvidal & Nate Diaz] were the right guys. [And] so are these. These are the two right guys for that, too.” White remarked in response to the frequency of the BMF belt’s presence in future events.

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via Getty

He further emphasized, “Whether that things in play or not in play, that fight is what it is. But everybody wants that belt. So, what the hell?”

The belt’s presence will probably be determined by the compelling matchups that align with its essence. As the UFC president contemplates the right moments to showcase the BMF belt, fans can anticipate more intense battles and the elevation of fighters who embody the spirit of being the ‘baddest motherf**ker’ inside the octagon.

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What do you make of White’s claims? Let us know in the comments section below.

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Written by:

Mayur Soni

906Articles

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Mayur Soni is a UFC writer at EssentiallySports. His journey as an MMA fan started with Conor McGregor’s historic 13-second knockout of Jose Aldo in 2015, which sparked his love for the sport. Since then, he has closely followed the sport and gained an in-depth understanding of its nuances, which reflects in his insightful and analytical writing.
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Edited by:

Amal Joyce