MMA is one sport that has gained rapid popularity over the last couple of decades. With new fighters joining the fighting circuit and new fans following the sport, MMA has also seen a massive increase in its coverage. Apart from TV channels like ‘ESPN’, several social media pages and online platforms cover MMA.

Mark Zuckerberg, the CEO of social media giant ‘Meta’ also graced the ‘UFC Vegas 61’ event on October 1st, 2022.

Initially, it was said that Zuckerberg would be there just to enjoy the event. But, on 13 October 2022, the UFC and Zuckerberg’s ‘Meta’ started a partnership, to deliver live and on-demand MMA fights. This was planned to be executed through the ‘Horizon Worlds’ app for use with the ‘Meta Quest 2’ headset.

Mark Zuckerberg and Dana White were all business

‘MMAFighting’ shared the news on their page writing. They wrote, “The UFC has officially partnered with Meta”. Mark Zuckerberg’s presence in the UFC Fight Night 211 stirred up some controversies previously.

Zuckerberg’s presence was initially revealed by the UFC Fight Night 211 main eventer, Mackenzie Dern, who went on to say that Zuckerberg had rented the whole event.

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UFC president Dana White debunked Dern’s claims, although Zuckerberg was actually seen at the event. Now, with the UFC announcing its partnership with ‘Meta’, the motive behind Zuckerberg’s Fight Night 211 attendance is clear.

The first event of this new partnership has been decided

The first event in this new relationship is scheduled to be ‘LFA 144’, which airs on ‘Fight Pass’ on October 14th, 2022. The event will be produced in ‘VR180’, providing users with a 180-degree panorama of the action.

‘Fight Pass’ vice president and general manager, Cowley Sullivan described how they were excited to offer this all-new presentation of producing a live MMA event in virtual reality. Sullivan said, “With Meta providing the VR platform and YBVR lending their production expertise, we’re confident this will be a great experience for fight fans.”

What did the fans say about this venture?

The Instagram post from ‘MMAFighting’ received a huge number of reactions from MMA fans. But, it can not necessarily be said that the comments section was very appreciative of this announcement.

A follower wrote, “See there is always some little scheme behind it, I knew he wasn’t just there to enjoy the fights.” He had apparently predicted the ‘all-business’ mentality of Zuckerberg.

Another fan commented, “damn this will make the ufc more money and won’t give it to the fighters lmao”. His sarcasm was evident from his words.

Another person wrote, “Honestly shocked Dana would want anything to do with meta considering they censor half of his fighters at this point”. This collaboration was visibly out of his understanding.

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The announcement of the first event of this partnership came after the launch of Meta’s new ‘Quest Pro’ headset. The current price of it stands at $1499.99. A lot of MMA fans might actually appreciate Zuckerberg’s marketing strategy.

Looking at the rapid rise in the following of MMA, he chose the biggest promotion, the UFC, as the medium to publicize his newly launched product.

Do you think Zuckerberg’s strategy of popularizing Meta Quest Pro through the UFC will work?