Just when it appeared that the music industry had settled into a predictable rhythm, a veteran rapper backed by a UFC icon knocked the door down. It’s more than just a comeback to the charts; it’s a takeover. Conor McGregor‘s first signed artist, Xzibit, has not only competed with hip-hop royalty but has now surpassed them, with both the United States and Ireland nodding in agreement. Less than 24 hours after receiving a significant endorsement from Snoop Dogg himself, the man who finished second yesterday has risen to the top of the charts today.

Following Snoop Dogg’s viral Instagram post, in which fans noticed that the rap legend purchased Xzibit’s Kingmaker album, unlike other albums on the charts, the stage was set for something big. At the time, Snoop Dogg’s ‘Iz It a Crime?’ was comfortably at number one, with Xzibit’s ‘Kingmaker’ following closely at number two.

A day later, the power dynamic had shifted. Xzibit has taken to Instagram to announce that Kingmaker has risen to the top of Spotify’s Top Albums chart in the United States and Ireland. Snoop has been dethroned, while Kendrick Lamar replaced Nicki Minaj in third position in the US.

In the caption of his post, a really grateful Xzibit wrote, “What a difference a day makes. KINGMAKER, the 5-star West Coast rocket, is #1 in USA AND #1 in Ireland—THANK YOU, THANK YOU, THANK YOU, FAMILY.” His message was both celebratory and sincere, reflecting not just the numbers but the feeling behind them. “I am humbled and grateful. The music is speaking for itself and US!!! Let’s keep it going. I appreciate all the love!”

It’s more than a surprise; it’s a shockwave. What seemed to be a nostalgic comeback has transformed into a global sensation, and Conor McGregor’s Greenback Records is unmistakable as the driving force. For McGregor, this is a personal moment. Kingmaker is the pinnacle of his musical venture, a 20-track album filled with legendary features and a production style that combines old-school grit with polished ambition. Above all, it is the result of a successful gamble.

In a saturated business dominated by new-age rappers and algorithm-driven pop, 49-year-old Xzibit has returned to the top by doing something many people forget: letting the music speak for itself. And now it’s speaking loudly. With Snoop Dogg’s support, Kendrick Lamar trailing right behind, and Ireland wholeheartedly embracing one of their own, even if by association. But now that he has helped a rap legend find his footing in the industry he once ruled, the Irishman has set his sights on helping another group find legendary status in the music business.

Conor McGregor has his eyes set on promoting the next ‘biggest girl band since the Spice Girls’

If Xzibit’s chart-topping comeback showed that legends can rise again, Conor McGregor’s next step seems like he’s establishing a legacy. He’s not going to stop on the victory lap. No, he’s heading straight for what he thinks will be the biggest pop-cultural sensation since the Spice Girls. And the Irishman isn’t just promoting a band; he’s betting on a cultural shift, with four emerging talents able to carry the weight of that ambition.

Sweet Love—featuring Venice, Honey, Jasmine, and Maya—is more than just another British girl band; they’re McGregor’s next project, reinventing what a label can be. The UFC superstar has been supporting them since before any deal was signed, showcasing the same raw confidence he once had in himself.

Their manager, Blair Dreelan, noticed the support and realized it wasn’t just about numbers or contracts—it was about intent. Greenback Records wasn’t trying to surf the viral wave; they were attempting to create it. And now, with ‘The Notorious’ in their corner, Sweet Love is being polished into a diamond that will blind the entire pop world.

Conor McGregor refers to them as the “Spice Girls of 2025,” but what he’s really doing is far bigger: he’s reintroducing pop music to the masses. The Greenback promise is to build a label based on fair terms, an eye for raw talent, and a reluctance to follow industry standards.

And, with Xzibit leading the charge in the charts, Sweet Love rising through Britain’s hot scene, and a ferociously ambitious Irishman at the helm, it’s beginning to feel like this is more than just a record label—it’s a revolution. What do you think? Do you see Sweet Love achieving legendary status in the future? Let us know in the comments.