Joe Rogan recently revealed the staggering impact the controversy surrounding Bud Light had on the sales of the beer. The uproar began last year when Bud Light partnered with Dylan Mulvaney, a trans influencer, and released custom beer cans featuring the TikTok star. The move drew calls for a boycott against the brand, with Kid Rock leading the charge when he posted a video of himself shooting at cans of the beer to highlight his displeasure with the brand.

And in his recent appearance on the JRE (Joe Rogan Experience) podcast episode no. 2106, the conversation touched upon the incident and details surrounding the fallout from it. In a stunning confession, Rogan highlighted that the boycott had a real impact that was observed in his club, ‘The Comedy Mothership’!

Joe Rogan credits comedian Shane Gillis, the UFC, and Dana White for Bud Light resurgence

Joe Rogan, in the conversation with Kid Rock, highlighted how much the boycott against Bud Light had affected the brand’s popularity and sales. According to him, the situation got so bad that they had to take it off the shelves. He stated, “We stopped selling it (Bud Light) at the Mothership, coz nobody was buying it.”

He further went on to claim that the entire boycott and controversy were, “It’s nuts, its stupid…”. Rogan also credited comedian Shane Gillis for bringing Bud Light sales back up by continuing to drink it.  He stated, “Shane Gillis brought it back a lot. He brought it back a lot. Because he never stopped drinking it. And I think the UFC helps a lot too. But they took a big hit.”

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Despite the setback, Rogan believes that Bud Light is slowly regaining its popularity, partly due to the influence of the UFC and Dana White for sticking by their partnership with the brand.

Kid Rock then chimed in and expressed his concern for the brand by stating, “One of the things I told them was, like I go, from the outside looking in guys, as a friend, someone who doesn’t want to see this brand hurt and destroyed anymore, you got smacked on the a** and a pretty hard spanking, but I don’t wanna hold your head underwater.”

The discussion highlighted the significant impact of the controversy on Bud Light’s sales. It also showcased the power of continued consumption by influencers like Shane Gillis in shaping consumer behavior. Despite the setback, according to Joe Rogan, there is optimism that Bud Light will eventually recover its position in the market, especially with support from entities like the UFC and Dana White.

Read More: “How Much Did Bud Light Pay” – Joe Rogan Lands in a Mess as Kid Rock’s U-Turn After Dylan Mulvaney Controversy Triggers Fans

During the conversation, Kid Rock also revealed the surprising details behind his protest against the brand and a newfound friendship with the brand’s CEO!

Real reason behind Bud Light protest revealed by Kid Rock  

Kid Rock, in the conversation with Joe Rogan, revealed his intentions behind his protest against Bud Light which involved a machine gun and cans of beer! On “The Joe Rogan Experience,” Rogan asked Rock about his stunt, to which the musician responded casually by stating, “Man, I was just having fun, to be honest with you.”

Despite his initial anger at Bud Light’s actions, Kid Rock admitted that it wasn’t a big deal to him personally. While Rock denied being the sole reason for the boycott, he acknowledged being its public face. Mimicking an automatic weapon, Rock mocked the situation, suggesting it was a tantrum over societal issues.

Surprisingly, the singer also claimed to have now befriended Bud Light CEO, Brendan Whitworth, as he revealed, “We’ve become friends. He’s a great guy — after five minutes of talking to him.” The unlikely friendship began when Rock met Whitworth at a UFC event last year, facilitated by former president Donald Trump’s introduction!

In conclusion, despite the recent challenges, both Joe Rogan and Kid Rock hinted at a hopeful outlook for Bud Light’s future!

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