The saga of friends turned foes is a timeless narrative seldom witnessed in the real world- such occurrences are often deemed fit for the silver screen. Yet, the recent turbulent relationship between Conor McGregor and his once-close ally, Artem Lobov, has brought forth a unique and unexpected tale. The two fighters were once regarded as good friends, with McGregor even rushing to Lobov’s aid when he confronted Khabib Nurmagomedov. However, it appears that a business deal has soured their camaraderie, or so it seems.

Caught up in a legal dispute concerning funds Lobov insists are owed by Conor McGregor about Proper 12 Whiskey, retired fighter Artem Lobov has turned to social media to share some supporting documents. Let’s dive in to understand the perspective.

Did Artem Lobov just expose Conor McGregor?

Conor McGregor and Artel Lobov are currently entangled in a furious legal dispute. Lobov has been claiming that he was the primary originator of the million-dollar idea behind ‘Proper 12 whiskey’ and he should be considered as the co-founder, on the other hand, McGregor has appreciated his involvement and has offered financial assistance of $1 million.

Lobov claimed there was an oral agreement granting him a 5% share of the proceeds, a contention that McGregor has disputed. The situation was getting confused but a recent revelation by Lobov might have turned the take in his favour. In his recent outing, the former fighter gave us a glimpse of his conversation with McGregor.

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The conversation commenced with both fighters engaging in a friendly chat. As they conversed, the topic smoothly transitioned to the business aspect of “Proper 12 Whiskey.” It was during this discussion that Lobov broached the subject of profit-sharing in the business. McGregor, in an agreeable manner, affirmed his willingness to partake in such an arrangement. The texts are dated August 20, 2017. So what was the exact beef between Lobov and McGregor?

McGregor and Lobov’s legal battle

McGregor stands as the UFC’s most prominent star and was formerly a close friend of Lobov. They underwent years of training together at SBG Ireland, with McGregor serving as Lobov’s coach on The Ultimate Fighter, ultimately aiding Lobov in securing a UFC contract. In a summer interview with England’s TalkSport, Lobov disclosed that McGregor had once extended an offer for his involvement in Proper No. Twelve. However, Lobov declined the offer.

While having a conversation with TalkSport interview, Lobov revealed that McGregor sought his advice years ago on the prospect of launching a vodka brand in Iceland alongside Game of Thrones actor Hafthor Julius Bjornsson, famously known as “The Mountain.” Lobov, a Russian native now residing in Ireland, shared that he suggested an alternative idea involving Irish whiskey. Drawing from his college presentation on the subject, Lobov highlighted the historical prominence of Irish whiskey, expressing concerns about its current market dominance solely by Jameson.

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After all the deals went through, McGregor kind of ditched Lobov as per him. What’s your opinion on the Conor McGregor and Artem Lobov beef?

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