Conor McGregor loves to look good; A good wristwatch makes a look a thousand times better, and ‘The Notorious’ definitely has a hang of donning exceptional watches. However, recently, the Irish superstar faced an embarrassment because of his lovely watch.

Recently, the former UFC dual champion was at a Chopard event. An event coined as ‘Gentlemen’s Evening’ at the Chopard rooftop saw ‘The Notorious‘ wearing a Patek Philippe watch.

And while it’s a lovely watch, wearing it and sharing a drink with the co-president of Chopard, Karl-Friedrich Scheufele, makes it an awkward moment.

‘The Notorious’ is no stranger to attending such high-profile events. The Irish man shared a good time with the owner of Chopard and later had a message for him on his Instagram.

“Karl, my man! It glitters like gold when Chopard is the place to be at @festivaldecannes! Thank you @chopard, we will be back!” noted McGregor.

McGregor posted multiple snaps from the event as he made sure his 45+ million followers get insight into how much fun he had at the event.

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Though ‘The Notorious’ had an embarrassing moment at the event, he is not alone in pulling off such a move. Even Hollywood star, Chris Hemsworth, had a similar glitch at the time when he was a brand ambassador of TAG Heuer brand and wore an Audemars Piguet Royal Oak watch at an event.

Conor McGregor knows how to promote his brand

The 33-year-old, though, had a mishap while selecting the watch, but he didn’t miss the opportunity to introduce his Proper 12 Irish Whiskey to the Chopard event.

“The renowned “Gentlemen’s evening” of @chopard being introduced to the smoothest most Notorious Irish whiskey on the planet!” posted McGregor. “My 1st baby, @properwhiskey It is always the best nights when my @properwhiskey is flowing,” 

The Notorious makes a ton of money with the brand. Thus, he never misses a chance to promote it.

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What do you think of the awkward incident with Conor McGregor at the Chopard event? Share your thoughts in the comments section.