The world’s premier MMA organization, the UFC, has joined hands with Encore Live. The two organizations in collaboration have innovated a new way to broadcast the first pay-per-view of the year, UFC 257.
Encore Live will broadcast UFC 257 in almost 300 drive-in theaters across the United States. They have previously arranged such concerts with world-famous artists like Metallica, Garth Brooks, Blake Shelton, and more, amid the surge of the COVID-19 pandemic.
This is a revolution in terms of the broadcast of MMA and UFC in the United States.
“The massive turnout and overwhelmingly positive fan response to our summer drive-in concert series is proof that there’s a strong appetite for live communal events, UFC is one of the most innovative global sports brands and we’re thrilled to partner with them for this first-of-its-kind drive-in experience that will provide fans the opportunity to get out of the house and enjoy some awesome live sports in a safe way,” said Walter Kinzie, CEO, and Founder of Encore Live.
“UFC’s pay-per-views are among the most popular live events in all of sports and significant customer attractions for commercial establishments everywhere. By teaming up with Encore Live, we’re able to deliver this marquee event in a new, innovative way to broaden distribution and reach more UFC fans across the United States,” said David Shaw, UFC Senior Vice President of International and Content.
UFC 257 sees the return of Conor McGregor. UFC’s biggest cash cow will fight Dustin Poirier on January 23. As always, expectations are sky high for ‘The Notorious’.
Fans and the UFC expect McGregor to come up with record-breaking numbers yet again. And with a high-profile clash like that on the cards, those expectations can very well turn into reality.
McGregor has championship aspirations on his mind. He will look to start the year off with a showcase performance against his old foe, Poirier. McGregor got the better of ‘The Diamond‘ in their first meeting as he knocked out the Louisiana native within 2 minutes. The pay-per-view on January 23 will also see Michael Chandler making his much anticipated UFC debut against Dan Hooker.
Can UFC 257 be a success? What do you make of the latest broadcasting innovation by Encore Live?
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