Several celebrities have built successful empires by leveraging their fame to sell alcoholic beverages. Conor McGregor and Dwayne Johnson are prime examples of individuals who have achieved immense success in this realm. Interestingly, a report has come forward where it showcases the standing of top alcohol brands by Google searches by celebrities and seems like the former dual-weight champion is leading against his friend.

Conor McGregor steps ahead of Dwayne Johnson

Conor McGregor made a massive fortune out of his beverage brands. His brainchild  ‘Proper Twelve’ is one of the most prominent Irish whiskeys in the world and the American audience just loves the taste of a blimey whiskey. In the latest ranking of Google searches, Conor McGregor’s ‘Proper Twelve’ has been ranked 3rd with a total of 416000 searches across the search engine, while on the other hand, ‘The Rock’s  Teremana Tequila has been ranked 5th with 259000 searches on Google.

‘Notorious’ shared the stats on his Instagram handle and added a 5 worded message for everyone “Irish Man, Irish Whiskey, Authenticity” McGregor sold ‘Proper Twelve’ brand to Proximo Spirits for a whopping $600 million back in 2021. It was one of the biggest deals of his life and it made him one of the wealthiest athletes of that time. Previously Proximo held 49% of the brand, however after the deal they became one of the biggest owners of it but McGregor and his team had their rights over it.

Mike Keyes, Proximo’s CEO in a statement stated that the promotion for the brand would go as it is. “Since introducing this brand with Conor and his partners just two and a half years ago, Proper No. Twelve has been the most exciting brand in the Irish whiskey category. The brand continues to grow at an unprecedented rate, and this agreement reflects Proximo’s commitment to expanding its presence in the whiskey category as a whole.”  Keyes’s words seem to hold the truth as even after three years since their takeover, ‘Proper Twelve’ continues to be a strong brand.

After the worldwide success of ‘Proper Twelve’, Conor McGregor has once again taken the reins and announced another alcoholic beverage: ‘The Forged Irish Strot’.Nonetheless, McGregor is having tremendous success in business, however, the same could not be said about his fighting career.

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