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Conor McGregor’s $600 Million Proper Twelve Deal Looks Like Change Money Compared to Floyd Mayweather’s ‘Billion Dollar’ Investment

Published 09/28/2022, 5:40 PM EDT

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Conor McGregor has a strong financial footprint as evidenced by his constant presence on Forbes’ The World’s Highest-Paid Athletes list. The former UFC two-division champion has been diversifying his methods of earning since his phenomenal rise in the Octagon. McGregor shared an in-ring rivalry with Floyd ‘Money’ Mayweather but staying true to his nickname, Mayweather beats McGregor quite comprehensively, when it comes to lucrative projects.

‘The Notorious’ has a long list of endorsements deals and tie-ups that include Monster Energy, Reebok, Beats Electronics, Burger King, Anheuser-Busch InBev, and Budweiser. Besides endorsements, Conor owns his own clothing brand ‘August McGregor’ with the tailoring brand David August. The brand targets providing modern men’s suits to millennials.


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Furthermore, the Irishman also owns a fitness app called McGregor Fast and co-founded a therapeutic spray brand called TIDL Sport.

Besides this, Conor also owns a whiskey brand, called ‘Proper No. Twelve’. He remains the main focal point of all the advertisements as he helped build the brand from scratch and his popularity will prove instrumental in the promotion likewise.

Conor McGregor’s $600 million deal

In 2021, The Irishman sold his stake in Proper No. Twelve Irish Whiskey to Proximo Spirits. The deal is estimated to be worth $600 million. Proximo Spirits already owned a minority stake in the whiskey brand and have acquired the majority stake for an undisclosed amount.

Proper No. Twelve was the Irishman’s first business outside the UFC. Additionally, $600 million were distributed among co-founders McGregor, his agent Audie Attar, and their partner Ken Austin.


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While it raised him a truckload of money, the figure is dwarfed by Mayweather’s real-estate investments figures. The American boxer recently tied up with CGI Merchant Group.


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Chiefly, Mayweather saw this opportunity to realize his ambition of establishing long-term wealth outside of sports through real estate investing. The Pretty Boy has an intention of making $1 billion with this deal. Also, Mayweather is an investor in SL Green’s notable assets in New York City.

Comparison between the net worth of Floyd Mayweather and Conor McGregor


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According to Celebrity Net Worth, the undefeated boxer holds a net worth of $450 million and his total career earnings top $1.1 billion. This makes him the richest boxer of all time and the fifth-highest paid athlete of all time.

According to Celebrity Net Worth, the MMA fighter has a net worth of $200 million.

Forbes lists Conor McGregor in 35th spot on The World’s Highest-Paid Athletes Earnings as he pocketed $43 million. Previously, he topped the same in 2021 with earnings swelling up to $180 million.


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What do you think of their real estate portfolio? Let us know in the comments below.

Watch this story: Conor McGregor’s Lamborghini collection



Rohit Lohan

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Rohit Lohan is a UFC writer at EssentiallySports. After completing his undergraduate as a History major, he is currently pursuing LLB. Rohit is a big MMA fan and has been following UFC since 2017.

Edited By: Tony Thomas