Conor McGregor is one of the richest fighters in the UFC. The Irishman also possesses a superb business mind and has gone on to invest his UFC earnings in huge business ventures. Mystic Macs’ investments include pubs, spirits, and many more.
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The most noted is his $600 million business venture with Proper No. Twelve Irish Whiskey. Even the UFC boss, Dana White, is being heard singing praises of McGregor’s spirit-business venture as he dropped his own brand of spirit to the markets of the United Kingdom.
The UFC president said it was a “no-brainer” to bring his ‘Howler Head Whiskey’ to some outlets in the UK. It also may be termed as Dana White’s token of appreciation for the UK fans and their massive support of the promotion.
Dana White revealed his UK market venture and lionized Conor McGregor
The UFC boss has publically gone on to admit that he truly appreciates ‘The Notorious’ Conor McGregor’s business mind. In a recent interview, White went on to state, “What Conor did with Proper Twelve is incredible. It’s always cool to see the UFC athletes use this platform to have success with their own brands.”
McGregor reportedly sold his shares of Proper No. Twelve Irish Whiskey for a whopping $600M. The businessman, White, could definitely see another skilled businessman in McGregor.
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CANNES, FRANCE – JUNE 20: Conor McGregor attends as Spotify hosts an evening of music with star-studded performances with DJ Pee .Wee aka Anderson .Paak and Kendrick Lamar, during Cannes Lions 2022 at Spotify Beach on June 20, 2022 in Cannes, France. (Photo by Antony Jones/Getty Images for Spotify)
White also revealed how he got associated with Howler Head. He said, “I got involved in Howler Head through The Rock and Brad Slater and realised that this thing could be huge. It’s like nothing else in the market, actually tastes good, and it fits perfectly with the UFC brand.” Dwayne Johnson’s contribution towards leading while in this business seems immense.
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The decision to transport the spirit over the Atlantic and drop it to the UK markets was also driven by White’s affection for UK fans of the UFC. Considering the hardcore UFC fans in the UK, it was a ‘no brainer’ decision for him.
White further stated that he had received massive responses from Howler Head’s social media accounts, which finally resulted in this decision. It was evident that White’s business ventures were turning out to be quite fruitful, as he was planning for more.
The UFC returns to the UK along with Howler Head
Prior to the UFC 280, White faced the press in an interview and stated that he would be back with the UFC in the UK. He revealed, “We’re coming back with the rematch.” He also stated that the UK showdown would be scheduled for March 2023 and possibly feature a trilogy fight between the current UFC Welterweight Champion and ‘local boy’ Leon ‘Rocky’ Edwards and Kamaru ‘The Nigerian Nightmare’ Usman for the main event.
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SALT LAKE CITY, UTAH – AUGUST 20: (L-R) Leon Edwards of Jamaica lands a head kick to Kamaru Usman of Nigeria in the UFC welterweight championship fight during the UFC 278 event at Vivint Arena on August 20, 2022 in Salt Lake City, Utah. (Photo by Josh Hedges/Zuffa LLC)
White mentioned, “Leon Edwards, in his home country, in England. It’s been so long, I’m getting goosebumps telling you this, it’s been so long since we brought a big title fight back to the UK.”
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Most would agree to the fact that the UK has always been a good host for the UFC with passionate fans around. With the ‘homeboy’ Edwards taking the Octagon, a UFC event in the UK can definitely be expected to become a huge crowd-puller. This, in turn, brings better revenues for the UFC president, allowing him to plan more ventures.
