UFC President Dana White and former CEO of UFC Lorenzo Fertitta changed the audience’s perspective on mixed martial arts. They made a small promotion, which was having trouble getting on satellite to a global phenomenon. However, the UFC President recently talked about how all of it could’ve gone south just before they struck a deal with the former owner of UFC, Robert Bob Meyrowitz.

The UFC head honcho said, “Well, it’s weird because a few weeks before I found out that the UFC was in trouble, we’ve had a conversation. And some group had come in and tried to hire me and I told him, ‘hey I just got this offer’ And he looked at me all crazy and said, ‘what are you talking about? I thought you and I were going to do something together.’ I said, ‘alright, I’m with you.'”

Dana White added, “So, yeah, literally a few weeks later I was talking to Bob Meyrowitz on the phone; the former owner of the UFC. And he told me they were in trouble. And they were probably going out of business.”

White talked to Lorenzo Fertitta, who was in Miami at the time, and told him they can and should buy the UFC. White concluded, “I mean, it was literally weeks or months later we owned the UFC”

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The deal proved a historic event; Both Lorenzo and White worked together and elevated both the UFC and the sport of mixed martial arts.

Dana White and Lorenzo Fertitta saw trials but stuck together

The UFC’s takeover from the Fertitta brothers and Dana White wasn’t a smooth ride. The promotion was going out of business when these guys came in. White, with the backing of the Fertitta brothers, stuck TV deals to reach a wider audience, and put efforts into legalizing the sport in more states.

At one point, the UFC was facing huge losses; Thus, White and Lorenzo Fertitta talked about selling the business. However, Fertitta changed his mind and invested one last time and did the Ultimate Fighter reality show. The move paved the way for the product that the fans see today.

The inaugural Ultimate Fighter finale brought in the audience that the UFC was always looking for. Besides, a huge TV deal with Spike TV, at the time. The UFC never looked back and became one of the most famed organizations in the world.

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What do you think of Dana White’s revelation about almost taking another job before the UFC deal?