UFC President Dana White dealt with a lot of criticism for his new slap-fighting promotion, Power Slap. Despite that, ‘Power Slap: Road To The Title’ has already aired eight episodes of its inaugural season. The UFC president recently appeared in a video posted by author Grant Cardone on his YouTube channel, where White revealed the monetary worth of his new endeavor.

Power Slap has gained a lot of traction on social media. It has an exclusive deal with TBS. There were so many people who mentioned the dangers of getting slapped repeatedly. They even hesitated to call it a ‘sport’. However, Dana White seems pretty happy with what has transpired so far in the promotion.

Power Slap initially partnered with the video-sharing platform Rumble, which has already crossed over a million views. But Dana White has revealed some astounding details regarding Power Slap’s revenue and viewership in Cardone’s recent YouTube video.

Dana White claims Power Slap is worth over 100 million

The 53-year-old promoter mentioned that he invested $10 million in Power Slap with his old partners, who helped him start his MMA organization. White claims that his new promotion has grown to become a multi-million dollar company. He said, “Right here, right now, it’s worth a couple 100 million dollars.” White added, “We got out 10 million dollars back.” 

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Dana White then mentions about his ‘Power Slap: Road To The Title’ on TBS is attracting a lot of viewers to tune in to the show. He said, “I’m like four episodes in on TBS …it absolutely destroyed on social media.” Dana White mentions how Power Slap was non-existent on social media but began to bloom on TikTok and Instagram. He said, “Now on TikTok alone in four weeks, we have a billion views. Then last week, on Instagram, we were at like 38.5 million views and the list goes on and on.” 

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The UFC president also mentioned the viewership details for Power Slap. “We’re four weeks on TBS. The NBA was on at the same time. They were on ESPN and they did 570,000 viewers. We did 317,000,” said White. He added, “We were number two in men in all of cable television and what was incredible was we pulled like 64,000 women (viewers).” 

Power Slap is worth more than current UFC champions combined

Although Dana White’s new promotion got a lot of stiff opposition at the beginning, it managed to amass a lot of money. It has become more valuable than all the current UFC fighters collectively. The fighters do not have a fixed amount that they get paid. Instead, their payment depends on how successful an event has been.

Let us take a look at the net worth of all the current champions in Dana White’s promotion as of 2023.

• Women’s Flyweight Champion – Alexa Grasso ($1 million)
• Women’s Bantamweight Champion & Featherweight Champion- Amanda Nunes ($4 million)
• Flyweight Champion – Brandon Moreno ($1.6 million)
• Bantamweight Champion – Aljamain Sterling ($1.2 million)
• Featherweight Champion – Alexander Volkanovski ($3.5 million)
• Lightweight Champion – Islam Makhachev ($6.5 million)
• Welterweight Champion – Leon Edwards ($1.2 million)
• Middleweight Champion – Alex Pereira ($2 million)
• Light Heavyweight Champion – Jamahal Hill ($3 million)
• Heavyweight Champion – Jon Jones ($5 million)

We can clearly see the disparity between the worth of Power Slap and the worth of all the current champions combined, which adds up to almost $29 million dollars. The slap-fighting promotion is worth 85.5 percent more than the champions combined.

What are your thoughts about this gigantic difference? Let us know in the comments below.

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