The UFC recently announced that they would be ending their partnership with USADA. They will be moving on to a new partnership with Drug-Free Sport International. Moreover, a new report claims that Dana White and his promotion have signed a new deal with Bud Light as their new official beer partner.

Since 2017, the UFC has partnered with Modelo as their alcoholic beverage partner. Fans could witness that with Modelo logos on the Octagon and even in the arenas where the promotion holds its events. But now, things are about to change as the UFC has joined hands with their old partners. Let’s take a look at the details of their new partnership.

UFC signs a record deal with Bud Light

According to a report by ESPN, the UFC is back in partnership with Anheuser-Busch. This partnership will make Bud Light the official beer of the promotion. Moreover, sources have claimed that the deal with Anheuser-Busch is the biggest sponsorship deal in the history of the UFC. However, the terms of this deal have not yet been made public.

The sponsorship deal, which is a multi-year contract, will begin on January 1, 2024. As a matter of coincidence, that is also the date that will mark the end of the UFC’s partnership with USADA. CEO Dana White even released a statement after this deal was made official. He said, “Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together.” White even addressed why his promotion decided to partner with Anheuser-Busch in the statement as well.

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Dana White’s comments on the reasons why the UFC signed a deal with Anheuser-Busch

Anheuser-Busch’s Bud Light had been one of the UFC’s major partners until 2017. During that time, the Bud Light logo used to be printed on the center of the Octagon. Meanwhile, Dana White mentioned that the reason they chose to go back to that brand was because of the matching core values they had with the UFC. He said, “There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are aligned when it comes to our core values and what the UFC brand stands for.”

Just like before, Bud Light will have special branding on the Octagon. Moreover, it will also be featured in Dana White’s Contender Series. It will also be a prominent feature across all broadcast events and on social media. White mentioned that he was looking forward to the incredible things this partnership can achieve in the years to come.

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It must be a great sight for Dana White to see his promotion get back with Bud Light, a relationship that dates back to 2008. Now, it is back to replace Modelo, which is distributed by Constellation Brands. We will have to wait and see what more changes the UFC goes through in the days and months to come.

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