Here’s a Look at the UFC Pay-Per-View Pricing Model in 2021

Published 07/05/2021, 9:31 AM EDT

The UFC has been moving forward and the organization has maintained its pole position as the leader in MMA. Through the pandemic, the UFC was the only game in town and what they’ve managed to do is quite remarkable. Not to mention, they continue to put out high-quality cards that make fans keep coming back for more.

UFC 264 is a perfect example of the high-quality product that the UFC continues to churn out. As fight week is underway, let’s take a look at the pay-per-view pricing model that the UFC follows in 2021. With the promotion continuing to grow, there have been certain significant structural changes over the years.

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The UFC’s PPV model: An Overview

With the UFC moving to ESPN as their primary broadcast partner, it wasn’t a stretch to assume that a hike in price was incoming. ESPN Plus, the chief provider of UFC PPV content, underwent a 10% hike per a Variety report. As it stands, UFC fans worldwide can watch the fights for $69.99 from the initial pricing which was $64.99.

Furthermore, yearly subscriptions to the aforementioned platform also went up by a significant margin. In fact, the hike was enough to get some fans to take a step back and review the situation upon the initial announcement. Chiefly, a subscription to ESPN plus annually would come to $59.99 from the previous pricing of $49.99.

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The aforementioned hike came with a caveat. The hike would only apply to new subscribers of the streaming service. Existing customers would avail of the benefits of their prior subscriptions by paying the original price of $49.99.

While the change in pricing caused some fans to raise their eyebrows, the overall product that the UFC offer is largely unmatched. The organization delivers stellar pay-per-view cards every year and there’s no denying their place at the top. While other organizations are trying to catch up, they still have a long way to go before they can dominate the landscape.

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Darryl Pinto is a senior MMA writer at EssentiallySports. He is currently pursuing his graduate degree in Mass Media (with a specialization in Journalism) out of Xavier’s College and has a year's experience in his current role. Darryl specializes in predictions, reporting, and covering UFC events live.

Here’s a Look at the UFC Pay-Per-View Pricing Model in 2021

The UFC’s PPV model: An Overview

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