Here’s the Reason Why Israel Adesanya, Dominick Cruz, and Many Other UFC Fighters Don’t Like Monster Energy

Published 03/14/2021, 3:45 PM EDT
BOSTON, MA – JANUARY 17: Dominick Cruz stands in the Octagon before his UFC bantamweight championship bout against TJ Dillashaw during the UFC Fight Night event inside TD Garden on January 17, 2016 in Boston, Massachusetts. (Photo by Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images)


Dominick Cruz recently caused some noise when he called out Monster Energy’s Hans Molenkamp in his post-fight interview at UFC 259 after winning his first fight in almost 5 years against a young lion in Casey Kenney.

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Many expected him to call out a big-name opponent for his next fight. However, ‘The Dominator’ went for Hans Molenkamp instead.

Many fans were unaware of Molenkamp and were puzzled as they couldn’t understand the reason behind Cruz’s bizarre call out. However, Cruz is not the first fighter historically to have expressed his discontent against him.

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Molenkamp happens to hold a very powerful position in Monster Energy.

UFC’s middleweight champion Israel Adesanya is also another person who doesn’t want to promote the brand Monster Energy. At the UFC 259 pre-fight press conference, Adesanya dropped his water bottle, labeled with the company’s name, from the table. He has also thrown out Monster Energy cans from his table before at the UFC 243 press-conference.

Monster Energy has been a long-time sponsor of the UFC. And they pay good amounts to the company and especially its fighters.

But some individuals of the company use this as an opportunity to use the fighters for their self promotion. UFC President Dana White has also had some tense moments in the Molenkamp in the past.

UFC fighters and Hans Molenkamp

Molenkamp is an official of Monster Energy. According to some fighters, he forces UFC fighters to comment, like, and more on his Instagram page.

Fighters like Jorge Masvidal, Tony Ferguson, even Dominick Cruz, and more regularly interact with Molenkamp on his social media posts.

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Molenkamp often shares clips of him training with Jon Jones. However, according to some fighters, Molenkamp forces them to do so.

He is the one that decides who gets the bonuses from Monster and who doesn’t. And Monster pay a hefty sum to fighters as bonuses. So, nobody wants to miss out on that.

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Whether this saga takes any major turns remains to be seen. However, it’s unlikely that the UFC will allow it to proceed any further considering the relationship they share with Monster. So, eventually one might expect it to be sorted out.

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Apratim Banerjee

734 articles

Apratim Banerjee is an MMA author for EssentiallySports and has been writing professionally for almost a year. Before his current gig, Apratim worked as a UFC writer for Sportskeeda. A long-time MMA fan, Apratim has developed a critical eye for the sport that has helped him transfer his vast knowledge to his copies and give hardcore and casual readers a detailed insight into the fights and fighters.

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