2022 for UFC started with an almighty heavyweight match-up that shook the world. Heavyweight kingpin, Francis Ngannou found himself locking horns with a former MMA factory teammate, Ciryl Gane at UFC 270. The magnitude of this fight truly saw the promotion kicking off the year extravagantly. Moreover, the MMA promotion also offered an update about Dwayne ‘The Rock’ Johnson joining the ranks as the official sponsor for UFC athletes.
Watch What’s Trending Now!
Being a massive fan of the sport and UFC, a collaboration with the WWE legend was on the cards always. Johnson has made multiple appearances at UFC events and his love for the support only grew exponentially.
Read More: Are Jason Momoa and Dwayne ‘The Rock’ Johnson Cousins?
Finally, in 2022, a monumental collaboration was established that replaced Reebok. The Hollywood star took to Twitter to break the news to the fan, as Project finally became the official footwear partner for the promotion.
Dwayne ‘The Rock’ Johnson closed the doors for Reebok
The WWE icon dubbed this partnership as a historic moment, which would bring his footwear brand (partly owned by Under Armour) into the limelight. ProjectRock has now completely taken over serving as the permanent replacement for the premier footwear, Reebok. From crowning the BMF at UFC 244, The Rock is now an official partner.
Historic and global partnership between @ProjectRock & @UFC.
An honor to engineer my new BSR (Blood, Sweet & Respect) training shoes for THE Hardest Workers In The Room.
The incredible UFC athletes who WALK THE WALK.
Starting tomorrow night #UFC270 https://t.co/YBaz5knVYb— Dwayne Johnson (@TheRock) January 21, 2022
The UFC also shared a beautiful cinematic video to break the news with the world featuring key stars like Julianna Pena, ‘Thug’ Rose Namajunas, Justin Gaethje, and many more. He even served as a narrator explaining the nitty-gritty details involving UFC fighters, who “walk the walk”
𝑾𝒂𝒍𝒌 𝑻𝒉𝒆 𝑾𝒂𝒍𝒌.
Dwayne @TheRock Johnson’s @ProjectRock Is 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐨𝐟 𝐔𝐅𝐂 💪 pic.twitter.com/ep3VVhP0pS
— UFC (@ufc) January 21, 2022
With a special Instagram post, The Rock shared his thoughts about his company’s tie-up with promotion. He said, “UFC athletes are amongst the greatest, toughest, focused, most disciplined and hardest training athletes on the planet. Every walk to the iconic Octagon by a UFC fighter is fueled with passion, mana, and the deep desire to establish their dominance and LEGACY.”
View this post on Instagram
He also reiterated his mantra for life, which compels him to be the hardest worker in the room, much like all the UFC fighters. This monumental collaboration truly gave the promotion the perfect start and, with each successful PPV, UFC has been on a red-hot streak.
Watch This Story: UFC News, April 28, 2022: Francis Ngannou on UFC Contract Dispute, Alexander Gustafsson Set to Return, and More
Let us know your thoughts about this epic collaboration below?
