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The historic UFC 300 was memorable for several reasons. Fans may recall the increased bonuses announced by Dana White, which rose to $300,000, or the thrilling clash between Justin Gaethje and Max Holloway for the BMF title, where Holloway sent Gaethje into the shadow realm just before the last bell.

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Additionally, the appearance of UFC legend Mark Coleman, who made headlines for rescuing his parents from a fire at their home, enhanced the event’s significance. Coleman, a true embodiment of the BMF spirit, presented the BMF belt to Max Holloway. UFC 300 also stood out because it featured some of the biggest payouts in UFC history, raising intrigue about the potential earnings of the Hawaiian legend. So, without further ado, let’s explore how our BMF champion profited from this fight.

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What was Max Holloway’s earning at UFC 300? Salary revealed

Earlier this year, Max Holloway finally fulfilled his dream of winning a fight in an upper weight class, a goal he has had since his first lightweight bout against Dustin Poirier, where he lost by unanimous decision. This defeat inspired him to take on Justin Gaethje. He recalled, “He had everything in his car; he had his dog. And he was just talking about how he wanted to make it [to the UFC]. He wanted to make it there. He’s not going to stop.”

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In this fight, Max Holloway earned the second-highest payout after the main card headline winner, Alex Pereira, with a salary of around $2,729,000. However, that amount pales in comparison to Holloway’s total bonuses from this fight. To read more, scroll further down the article.

Max Holloway earns handsome bonus for emphatic UFC 300 performance

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Max Holloway, driven by his love for the sport, not only delivered an outstanding performance but also achieved a historic knockout in the dying seconds of the final round that will surely be remembered by future generations. However, that wasn’t enough for UFC head honcho Dana White. He wanted UFC 300 to be etched in the history of MMA, so he dropped a “holy sh*t” moment during the event by announcing a double bonus for Max Holloway. This was a major gift after Holloway’s dedication to the promotion for over a decade.

White’s words made the event even more remarkable, stating, “People always ask me what I do — I sell holy sht moments for a living. That was the ultimate holy sht moment of all time. If you were at home, if you were at a bar, or if you were here live tonight, there’s no bigger holy sh*t than that.”

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Now all eyes are on the upcoming UFC 308 in Abu Dhabi. Will Max Holloway’s clash with featherweight champion Ilia Topuria, along with the title at stake, result in record-breaking payouts for him? Drop your opinion below.

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Written by

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Ishan Yadav

2,809 Articles

Ishan Yadav is a Senior UFC Writer at EssentiallySports and a key member of the Breaking News team known for his sharp post-fight coverage and insightful analysis. With a strong editorial instinct and high fight IQ, he skillfully balances the fans' perspective with technical breakdowns to deliver engaging content that resonates throughout the MMA community. His thoughtful takes have gained recognition on platforms like Reddit and from industry insiders, which helped him earn a place in EssentiallySports’ prestigious Journalistic Excellence Program (JEP), our flagship initiative that focuses on refining journalistic skills, enhancing analytical thinking, and deepening sports journalism knowledge through mentorship from seasoned industry veterans. Ishan’s background as a law graduate adds depth to his reporting. He also practiced law after enrolling in the Bar Council. Currently, Ishan is pursuing a Master of Laws in Banking, Corporate, Finance, and Securities Law, and continues to follow his passion for the sport of combat.

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Kshitiz Kumar Singh

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