INSANE! Dustin Poirier Gives an Inside Look into Samsung’s Hi-Tech Combat Ring

Published 09/09/2021, 5:07 AM EDT


UFC lightweight star Dustin Poirier took to social media and touted his latest brand deal partnership with Samsung in a short clip. ‘The Diamond’ has become one of the biggest stars in the sport ever since he picked up back-to-back wins over Conor McGregor. Now a star in his own right, Poirier has secured tie-ups with some mega brands and it doesn’t get bigger than Samsung.

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The video grab sees Poirier unveil the new Samsung GalaxyZ Fold 3 and the unboxing process is unique, to say the least. The Louisiana native can be seen literally punching a boxing pad in a futuristic gym and eventually acquiring the Samsung device. Labeled as a kind of ‘Boxing Unboxing’, the advertisement/clip is a unique integration of a fighter and a brand.

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Dustin Poirier: The sky is the limit

‘The Diamond’ has been in the UFC for a meaningful period of time and has fought some of the best fighters in company history. However, his popularity truly peaked after nearly a decade of being a staple on the roster. It’s undeniable that his entry into the zone of stardom was felicitated by none other than Conor McGregor when they fought.

MMA – UFC264 – Dustin Poirier v Conor McGregor – T-Mobile Arena, Las Vegas, United States – July 10, 2021 Conor McGregor in action against Dustin Poirier REUTERS/Steve Marcus

However, to Dustin Poirier’s credit, not only did he manage to win two straight fights against the Irishman, but he also carried himself like a star. With increased interview appearances, the launch of a hotsauce brand, and his continued charity work, Poirier became a marquee name. It’s no surprise that a brand like Samsung has reached out to Poirier for a collaboration.

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Furthermore, Dustin Poirier has the opportunity to capture the acclaimed lightweight title in December. He is scheduled to face Charles Oliveira and could further bolster his place in the ranks with a win. Having a belt over his shoulder will go a long way in attracting even more endorsement deals going forward.

LAS VEGAS, NEVADA – JULY 10: (R-L) Dustin Poirier punches Conor McGregor of Ireland during the UFC 264 event at T-Mobile Arena on July 10, 2021 in Las Vegas, Nevada. (Photo by Chris Unger/Zuffa LLC)

The MMA community is excited to see how far Dustin Poirier can push the envelop as he’s enjoying the prime of his career. There’s a lot to be excited about for long-time fans of the Louisiana native.

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Darryl Pinto

1875 articles

Darryl Pinto is a senior MMA writer at EssentiallySports. He is currently pursuing his graduate degree in Mass Media (with a specialization in Journalism) out of Xavier’s College and has a year's experience in his current role. Darryl specializes in predictions, reporting, and covering UFC events live.

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