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Is Joe Rogan a Billionaire?

Published 11/14/2023, 7:03 AM EST

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When you talk about a rags-to-riches story, one of the most interesting names that comes to mind is that of UFC commentator and successful podcast host, Joe Rogan. The 56-year-old is a hyper-successful individual who has explored and found a considerable amount of success in different walks of life.

Rogan is a successful stand-up comedian, an actor, a podcast host, a commentator for the UFC, and much more. His podcast, The Joe Rogan Experience, is one of the most successful podcasts on the planet. Today, we shall take a look at his net worth, his brand affiliations, and his earnings from the Spotify deal, and as a UFC commentator.

What is Joe Rogan’s net worth?

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Joe Rogan has amassed a great deal of wealth over the years. The UFC commentator had humble beginnings but, through sheer will and business acumen, managed to become a global brand and a household name. According to reports, the net worth of Joe Rogan is a hundred and ten million ($110,520,000, to be precise). Now that income is not just from his earnings as a UFC commentator or a podcast host.

via Getty

YouTube AdSense, Onnit (a health and wellness company that Joe Rogan is a co-owner of), sponsors, and more – these are only a few of the means of his income source. His wealth continues to grow as he diversifies his portfolio across various lines of work.

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All about Joe Rogan’s businesses: How many brands is the UFC commentator a part of?

UFC fans know Joe Rogan as the most prominent commentator that the promotion has. Other people know him as the host of the Joe Rogan Experience podcast. Some people know him as a successful podcast host. However, what a lot of people are not aware of is the fact that Joe Rogan is also a really smart businessman.

via Imago

According to sources, Rogan has multiple business ventures spanned across different objectives. For example, Rogan is a co-owner of Onnit Labs, a health and lifestyle brand that he owns alongside Aubrey Marcus and founded back in 2010. The company advocates holistic health products for people. Aside from that, Rogan has also invested in a couple of business ventures, like Kill Cliff. Kill Cliff is an energy drink brand that is endorsed by various athletes across various sports disciplines.

Another successful endeavor that Rogan has is Higher Primate. The company is a lifestyle brand with unique products, ranging from clothes to coffee mugs and everything in between. If that wasn’t enough, the fact that Joe Rogan co-owns UFC will definitely provide a better understanding of exactly where Rogan has invested. The UFC commentator owns a stake in the promotion company as well.

Finally, the revenue that Rogan generates from his podcast, The Joe Rogan Experience, is also a valuable addition to his already impressive business portfolio.

How much does Joe Rogan make per UFC event?

One question that fans want an answer to is just how much Joe Rogan makes for commentating at UFC events. There is a lot of conjecture and a lot of numbers that are being thrown around in this context, but sources suggest he makes about $50,000 per UFC main event. In total, Rogan’s annual takeaway from the UFC as a commentator is around $550,000.

However, Rogan could have made much more from the UFC if he had been the commentator for most events. Apparently, Rogan comes on board as a commentator for the UFC when the main events are held within the United States. The 56-year-old commentator isn’t particularly fond of traveling across the world, as it drains his energy and takes valuable time away from him (time that he could have utilized more effectively). The numbers are quite high, but that still doesn’t compare to the amount of money that the UFC commentator makes from his podcast.

Joe Rogan’s earnings from his Spotify exclusive JRE

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The Wall Street Journal initially reported that Joe Rogan stands to make around $100 million from his Spotify deal. However, according to Forbes, The New York Times recently clarified that the real number is actually twice that – $200 million.

According to the deal, Rogan stands to make more than the initial $200 million as well. But this bit of information hasn’t been confirmed by any sources yet. Furthermore, the terms also say that Spotify owns the exclusive rights to The Joe Rogan Experience podcast through 2023.

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Rogan’s podcast is still one of the most popular podcasts on the planet, which gives Rogan the leverage to further work this deal out in his favor.

Watch This Story – Joe Rogan and Chael Sonnen’s most iconic moments in the UFC

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Written by:

Arghyadeep Ghosh

446Articles

One take at a time

Hi, I am Arghyadeep, a UFC Writer at EssentiallySports. Being brought up alongside two brothers who were avid WWE fans, I had no option but to watch alongside them and sometimes even partake in their ‘re-enactments’. However, I found myself gravitating towards combat sports soon after.
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Edited by:

Abhishek Kumar Das