In recent news, Logan Paul garnered attention as a video surfaced, showcasing his wrestling training alongside UFC champions Alexander Volkanovski and Israel Adesanya. Being a skilled high school wrestler and a fan of MMA, Paul had previously expressed his desire to transition into the UFC at some point. However, on Sunday, Paul made an additional revelation by announcing the signing of sponsorship deals with his beverage company, PRIME, for both Volkanovski and Adesanya. 

After losing against Islam Makhachev, the UFC featherweight champion is preparing himself to fight against Yair Rodriguez at UFC 290. While Adesanya is still basking in the glow of his title victory against his longtime rival, Alex Pereira. ‘Stylebender’ and ‘The Great’ are also teammates and great friends. Now PRIME has chosen them as the official athletes of the company.

Israel Adesanya reacts after Logan Paul unveiled him as the official athlete of PRIME, along with Alexander Volkanovski

Through social media, Logan Paul informed the world about Alexander Volkanovski and Israel Adesanya being selected as the first official athletes of PRIME. It seems that ‘The Last Stylebender’ is way too excited about the news. Recently he took his Twitter handle and tweeted, “I’m in my PRIME.” 

The Nigerian fighter also shared a video where Paul was talking greatly about the two fighters. From Paul’s words, it is clear that the YouTuber holds both champions in high regard. According to the internet sensation, ‘Stylebender’ and ‘The Great’ are immensely skilled fighters. They have also been highly successful in entertaining the fans. To the fans, the news was a great surprise, as they never expected the collaboration when they found Paul training with Volkanovski and Adesanya. Some of the fans even asked Volkanovski not to train with the WWE star.

Logan Paul and KSI came together for PRIME

Founded in 2022 by Logan Paul and KSI, PRIME Hydration emerged as a remarkable beverage company. The company reportedly achieved retail sales of $250 million within a short span of its launch. Earlier this year, PRIME was able to expand its presence in the realm of MMA by entering into a partnership with the UFC. It became the designated “Official Sports Drink of the UFC” and an official collaborator of the UFC Performance Institute.

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This collaboration entails various branded integrations, notably the rebranding of UFC corners as “PRIME Hydration Recovery Zones.” Additionally, the company has secured sponsorship agreements with NASCAR and the Premier League. At the moment, the popularity of the drink has increased even more, as it has decided to sponsor two of the most famous UFC fighters.

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