“It’s Literally a Mess”- Dana White Plans to Get In the Boxing Business; Wants to ‘Clean’ It Up
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CHICAGO, IL – JUNE 09: UFC President Dana White looks on during the UFC 225: Whittaker v Romero 2 event at the United Center on June 9, 2018 in Chicago, Illinois. (Photo by Dylan Buell/Getty Images)
The UFC President, Dana White, is one of the most lucrative businessmen in the combat sports business. The UFC head honcho has been able to run the premier promotion profitably for the last two decades. His business skills are certainly admirable as White was able to get UFC through a recession and a pandemic. However, the serial investor is looking to expand his empire and now has his eyes set on the pugilism business.
In a conversation with a legendary boxing coach and commentator, Teddy Atlas, Dana White revealed his plans to get into the boxing business. Notably, he also told Atlas that he has already made some advances in the direction. However, there’s still work to be done because of the complex nature of the sport.
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“Yeah, I am still kicking the tires, looking around. It’s a very complicated, you know, the sport’s such a mess. It’s literally a mess and you know, to pull it off, you have to actually get in there and clean it up. And you know I’ve been working on this for years. I don’t know. We’ll see what happens.”
Meanwhile, the future of Dana White’s boxing business looks uncertain as he described himself that the whole sport has become a ‘mess’.
Dana White- first venture in the boxing business
The UFC President has been a long-time boxing fan and holds the sport in high regard. This is one reason White went ahead with the Floyd Mayweather versus Conor McGregor fight.
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Reportedly, the UFC honcho was one of the key players who made the blockbuster fight happen. It was White who liaisoned with the Mayweather promotions, which is ‘Money’s company and Showtime, the company that was responsible for the broadcast side of the venture.
It was White’s first venture into the boxing business and he did what he does best, sell. Notably, the UFC boss made all efforts to sell Conor McGregor as an opponent against the undefeated boxer with a record of 49-0. And he got the fruits of his labor. The mega-fight between two of the biggest names in the sports industry broke every pay-per-view record possible.
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