Famous podcast host and UFC commentator Joe Rogan has a keen interest in combat sports and owns various businesses as well. The 54-year-old has hit the news yet again with his latest investment in the sport.

Rogan will sponsor a combat sports event (ADCC World Championship) to be held in Las Vegas this September.

According to Forbes, the UFC commentator will not only sponsor the prestigious tournament, but he will also sponsor three-time ADCC world champion, Gordon Ryan. The 26-year-old, who will compete at this year’s event in a bid to win it for the fourth time, will also have the backing and blessings of the JRE podcast host.

Ryan elatedly announced this news on his recent Instagram post. He shared the logo of the Joe Rogan Experience podcast and tagged both Rogan and his podcast.

“Happy to announce my new sponsor for ADCC. A brand and a friend I stand behind, no matter how many times he’s canceled 😂. Thanks for being a real dude on and off camera, and giving voices to people who would otherwise have none. JRE will also be an official sponsor of @adcc_official this year. @joeroganexperience @joerogan”

Also Read- Why is Joe Rogan so important to the UFC?

Joe Rogan has multiplied his earnings with his ventures over the years, and this sponsorship deal is an example of his investment potential. However, the value of this deal has not been disclosed yet.

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Joe Rogan called Khabib Nurmagomedov the UFC GOAT

Joe Rogan has spent enough time inside UFC to provide opinions that the fans will get behind and respect. His super hit podcast, the ‘Joe Rogan Experience’, is home to many UFC discussions and debates.

In his chat with Yannis Pappas, Rogan revealed who he believes is the greatest UFC fighter of all time. While discussing Russian fighters in the business, Rogan mentioned Khamzat Chimaev from Chechnya and Khabib Nurmagomedov from Dagestan.

He said, “Chechnya has a lot of f**king.. one of the top guys right now is from Chechnya, this guy Khamzat Chimaev. There’s obviously Khabib, Khabib Nurmagomedov, who’s the G.O.A.T., he’s from Dagestan.”

Khabib Nurmagomedov retired from MMA in 2020 after just three title defenses. This upset fans as he was in his prime. However, he dominated the division during his peak and defeated some top fighters with ease. Some notable names include Conor McGregor, Dustin Poirier, and Justin Gaethje.

WATCH THIS STORY: 6 Fascinating Facts about the Joe Rogan Experience

‘The Eagle’ retired with an undefeated 29-0 record and demonstrated his dominance in the sport.

What do you think about Joe Rogan’s latest sponsorship deal with ADCC and Gordon Ryan? Let us know in the comments section.