Khabib Nurmagomedov Becomes the First UFC Fighter to Have His Own Collection of Watches

Published 02/16/2021, 2:01 PM EST
ABU DHABI, UNITED ARAB EMIRATES – OCTOBER 25: Khabib Nurmagomedov of Russia announces his retirement in the Octagon after his victory over Justin Gaethje in their lightweight title bout during the UFC 254 event on October 25, 2020 on UFC Fight Island, Abu Dhabi, United Arab Emirates. (Photo by Josh Hedges/Zuffa LLC via Getty Images)


Despite retiring, Khabib Nurmagomedov continues to create milestones outside of the UFC. The lightweight champion has become the first UFC fighter who can boast of his own collection of limited edition watches. Nurmagomedov has collaborated with Jacob & Co, resulting in four Epic X timepieces, each one having unique elements from the Russian’s fighting career.

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Nurmagomedov revealed the details of his partnership with Jacob & Co on his Instagram. The brand boasts of partnering with only the best of the best such as Lionel Messi, Bugatti, Supreme, and now the undefeated mixed martial artist.
The unblemished record of 29-0 is what sets him Nurmagomedov apart from the other greats of the sport. The limited collection of timepieces also features the same record. Apart from this, Nurmagomedov’s nickname, ‘The Eagle’ is also engraved on the inside of the case.

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The founder of Jacob & Co. is a big fan of Khabib Nurmagomedov

Khabib Nurmagomedov has an enormous fan base that spreads globally. One such fan is Jacob & Co. founder and chairman Jacob Arabo. The latter is a lover of the fight game and has attended many events in the past years.
“I am a huge fan of Khabib,” Mr. Arabo said. “I have been following his career for a long time, and when his team approached us about working together to create some limited-edition watches, I was very excited. For me, Khabib is the best pound-for-pound fighter on the planet and he fits the brand to a ‘T.’ In more ways than one, it’s Khabib’s time.”

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Just like Arabo, Nurmagomedov also feels the partnership is a perfect match between the two parties.
“I’m unlike any other fighter today and Jacob & Co. is the same way, different from every other brand,” he said. “We fit perfectly together.”
Nurmagomedov announced his retirement last year after defending his belt for the third time. While he looks adamant about staying away from the sport, UFC President Dana White wishes to bring him back for one more fight. Meanwhile, the Dagestani juggernaut has transitioned to the promotional aspect of the business with the Eagle Fighting Championship.

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Rishabh Singh

655 articles

Rishabh Singh is an MMA author at EssentiallySports since 2020. An engineer in the making, his love for combat sports began by watching Anderson Silva light people up inside the Octagon. When he isn't busy in his technical pursuits, he is an avid reader with a love for sports in general and sporting history in particular.

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