Luxury Clothing Brand ‘Robert Graham’ Announces Partnership with UFC Lightweight Dustin Poirier

Published 01/15/2021, 4:30 AM EST
ATLANTA, GA – APRIL 13: (L-R) UFC President Dana White places the interim lightweight championship belt on Dustin Poirier after defeating Max Holloway in their interim lightweight championship bout during the UFC 236 event at State Farm Arena on April 13, 2019 in Atlanta, Georgia. (Photo by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images)


Dustin Poirier will go into his UFC 257 fight week with a massive brand deal partnership that came in recently. The luxury designer clothing brand ‘Robert Graham’ took to social media and announced that they would be joining hands with ‘The Diamond’. The New York City-based brand is always looking to expand its reach, and signing Poirier is a huge step.

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Additionally, they also revealed that they are partnering up with Poirier’s charity, ‘The Good Fight Foundation’. Fans can expect several exciting things to be lined up, as Robert Graham will strive to help in the Foundation’s outreach. Dustin Poirier has been doing spectacular things for his local community, and he plans on spreading help as far out as possible.

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Poirier’s upcoming fight against McGregor is also going to be a financial boon for the foundation as a whole. There have been backroom arrangements made to pledge money towards a gym in Dustin’s hometown following the McGregor match-up. It seems as though a Dustin Poirier fight always comes in with some positive community outreach.

UFC 257: Dustin Poirier vs Conor McGregor 2

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While charity is always important, Poirier’s primary goal of becoming a world champion is certainly of high priority as well. Facing the former undisputed champion in McGregor is sure to be a huge opportunity to get himself back in line for gold. Chiefly, he almost made it to the finish line after capturing an interim title. However, a devastating loss to Khabib Nurmagomedov sent him back among the pack of contenders.

ABU DHABI, UNITED ARAB EMIRATES – SEPTEMBER 07: Dustin Poirier prepares to enter the Octagon prior to his lightweight championship bout against Khabib Nurmagomedov of Russia during UFC 242 at The Arena on September 7, 2019 in Yas Island, Abu Dhabi, United Arab Emirates. (Photo by Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images)

McGregor is no less motivated though, and he has his sights set on reclaiming the belt he once held. It’s no secret that the UFC will want him to be champion looking at his status as a bonafide star. This leaves McGregor just one spectacular win away from possibly fighting for the undisputed gold strap once more.

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The divisional champion Khabib Nurmagomedov may be in line to retire and this will leave a huge void at lightweight. The 155-pound weight class is traditionally one of the most famed divisions, and holding the belt is a matter of prestige. Both men in the main event come in motivated, and fans are in for a good scrap.

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Darryl Pinto

1760 articles

Darryl Pinto is a senior MMA writer at EssentiallySports. He is currently pursuing his graduate degree in Mass Media (with a specialization in Journalism) out of Xavier’s College and has a year's experience in his current role. Darryl specializes in predictions, reporting, and covering UFC events live.

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