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Current UFC bantamweight champion Aljamain Sterling has been having a good time. Since being trolled mercilessly by the fans for his first win against Petr Yan at UFC 259, ‘Funkmaster’ won the second fight and proved the doubters wrong. Now, while there might still be time for his next title defense, Sterling discussed a potential business venture.

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Appearing on Joe Rogan’s podcast, Sterling said, “I always like fighters like branch out and start doing things because obviously, it’s a short career window. So you gotta make the most of it while you can.” 

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He further added, “I’m hoping to try to do the same thing. I’m trying to start like a rum company…So I’m just trying to look into the details. I love rum. I’ve looked up all the like the details in terms of like what’s the best thing for you to kind of drink.”

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I drink a lot when I am not training...If I am drinking with people, I get crazy. Cause when I’m training I don’t do that… My fiancee thinks I am crazy…I don’t have many vices, but this is the one you know. So, I’m trying to figure out how to do the bottling, the labeling, and where I can get it distilled. I am hoping to do it in Jamaica with somebody.

As Aljamain Sterling detailed his plan of opening an alcohol company, fans may have inferred that ‘Funkmaster’ is moving on the same path as a UFC superstar.

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Is Aljamain Sterling taking the same route as Conor McGregor?

The career of a Mixed Martial Artist is tough and sometimes can also be short. Hence, it is important that outside the octagon, fighters make financial investments that will help them during and after their fighting career.

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Over the years, we have seen some UFC fighters move into the alcohol business. Leading the pack is Irish superstar Conor McGregor who launched his whiskey brand (Proper 12) in 2018.

In its very first financial year, the brand sold whiskey, which was worth $40 million. In 2021, McGregor sold a majority stake in the company, which made him the richest athlete as per Forbes.

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Whether Sterling will move on the same path as McGregor is something that the fans will have to wait and see. However, fans and followers of ‘Funkmaster’ will hope for the UFC superstar’s quick return to the octagon.

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What did you make of the champion’s comments?

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Written by

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Varun Bhat

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Varun Anand Bhat is an MMA writer at EssentiallySports. Not only does he train in MMA but he is also a certified judge, which gives him valuable insight while writing content. The fight between Conor Mcgregor & Eddie Alvarez at UFC 205 was responsible for making him interested in the sport of MMA.

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Edited by

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Reubyn Coutinho

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