Dana White has been the captain of the UFC since the Fertitta brothers bought the promotion in 2001. For over two decades, White helmed the UFC’s growth into the top MMA promotion in the world. However, this journey was not without its hurdles and controversies, and the latest of those involves his business decision to bring back Bud Light as their sponsor. This started a wildfire of criticism against the UFC head honcho. But has it forced the headstrong White to reconsider?

The UFC CEO seems to be completely unfazed by the constant backlash. White believes that a patriotic American should consume Bud Light more than any other alcoholic beverage. Let us dig in to understand how White defended his deal.

Dana White defends his association with Bud Light

Bud Light faced severe backlash and a sharp decline in sales after associating with transgender activist and TikTok star Dylan Mulvaney for a promo. This move from the popular brand back in April saw conservative celebrities rise in an uproar and publicly denounce the brand. But Dana White was not one of them.

White went against the tides and brought back the Anheuser-Busch-owned brand in a deal that tremendously benefits his organization. The announcement of the same stated that UFC has entered into a lucrative six-year sponsorship agreement with Anheuser-Busch, surpassing $100 million. This monumental deal reinstated Bud Light as the official beer of the UFC.

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White has been defending his association with the brand since fans called him out. In a recent interview, White has come out openly supporting his decision. “History has shown me that relationships I have had with other beer companies, I, who lean more this way – I, who consider myself a patriot. I don’t go crazy over the whole patriot thing, but I consider myself a proud American. I’m happy to be an American. I love this country, and you are way more aligned with Anheuser-Busch than you are with other beer companies. That, I guarantee you.” voiced White while having a conversation with Tucker Carlson.

When Carlson further asked White about his opinion on the criticism, the 54-year-old stated, “Listen, people are going to say what they are going to say. I don’t care what people say.” White may or may not be right in his stance but there’s one thing for sure and that is the rise of cancel culture in the United States is dangerous to brands.

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The UFC CEO believes that Bud Light is a proper American company

Dana White believes that Anheuser-Busch plays a significant role in supporting over 65,000 Americans through employment opportunities annually. Beyond job creation, the company actively contributes to the welfare of farmers, dedicating substantial financial resources to their benefit.

While having a conversation with Theo Von, White said, “It’s like the Bud Light deal. You know people are talking s..t now, sellout and all the s..t. I’m the furthest thing from a sellout. Bud Light is the right move for me. They are exactly who I want to be with right now, and we are very aligned as far as core values go. 65000 Americans get employed. That should be enough. Why would you put a bullet in that brand?.

White’s assessment does shed light on the fact that ‘Cancel Culture’ affects people who may have had nothing to do with the reason for the ‘Cancelation.’ Further, Anheuser-Busch has already decided to part ways with its U.S. chief marketing officer, Benoit Garbe, following the plummeting sales. The Belgian brewing company announced Garbe will leave at the end of the year.

What do you think? Does White have a point? Will Bud Light be able to pick themselves up with the UFC deal? Let us know in the comments.

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