“Rest of Us Walk Away With [Nothing]”: UFC Legends Discuss the “Crazy Business” of Dana White’s $2.4 Billion Worth Promotion That “Chew You Up and Spit You Out”

Published 05/28/2023, 10:37 AM EDT

The fight business is undeniably a tricky one, fraught with numerous challenges and uncertainties. Within the realm of mixed martial arts, epitomized by the UFC, the stakes are as high as they come. However, not every fighter can ascend to the pinnacle of success achieved by the likes of Conor McGregor, Jon Jones, or Ronda Rousey. While exceptional in their own right, many fighters find themselves far from the fortune amassed by this select group of elite athletes. Although Dana White has been successful in elevating the promotion to a mammoth of $2.4 billion in revenue, it appears that not all the fighters’ realities align with that accomplishment.

And owing to the extensively demanding nature of the sport, it becomes a rare occurrence for many to even have a chance at making it to the list of notable fighters. However, each fighter steps into the octagon knowing that, despite meticulous preparations, they are still subject to life-threatening risks and potential long-lasting physical damage.

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Recently, two UFC legends, Michael Bisping and Matt Brown, shed light on this very subject, offering their insights based on their vast experience in the business.

UFC legends delves in the dark side of Dana White & Co.

In his recent YouTube video, Michael Bisping welcomed a special guest, the UFC welterweight fighter Matt Brown. After discussing the latest happenings in the MMA world, the conversation naturally veered towards the lesser-known and challenging aspects of being in the fight business, hidden behind the glitz of fame and fortune.

Reflecting on this topic, the UFC Hall of Famer shared his thoughts, saying, “People always ask me do I want my children to do it. And I’m always like, ‘I don’t think so,’ If they want to do it, I’ll support them, you know what I mean? But it wouldn’t be my first choice,”

He further discussed the hardships that the UFC’s first heavyweight champion, Mark Coleman, endured as a UFC fighter, including financial crises and various troubles.

Noting further after touching upon Coleman’s story, Bisping said, “It made me realize, you know, ‘I’m in this f**king hell, man.’ This is a crazy business that we take part in, we sacrifice so much. And it could just chew you up and spit you out on the other end. It’s such a f**king b**ch at times.”

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Matt Brown echoed the sentiments expressed by Bisping. Adding to the conversation, he said, “When we put this much into the- all of our energy, everything we got, all our hopes and dreams into one single thing. Whether you achieve it or not, it’s almost irrelevant. Because when it’s over, it’s f**king over, man,”

Further adding to the discussion, Brown addressed the stark reality of the business, stating, “Some people walk away with some money, like you know what, f**king Conor and Ronda and a couple of others and the rest of us walk away with [nothing].”

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While the world of MMA offers fame and financial rewards to a select few, the reality of most fighters is far from glamorous. What do you make of this conversation between Bisping and Brown? Let us know in the comments below.

Watch this story: WATCH: One of the Bloodiest UFC Fights Ever

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Written by:

Mayur Soni is a UFC writer at EssentiallySports. His journey as an MMA fan started with Conor McGregor’s historic 13-second knockout of Jose Aldo in 2015, which sparked his love for the sport. Since then, he has closely followed the sport and gained an in-depth understanding of its nuances, which reflects in his insightful and analytical writing.

Edited by:

Anuj Jacob

“Rest of Us Walk Away With [Nothing]”: UFC Legends Discuss the “Crazy Business” of Dana White’s $2.4 Billion Worth Promotion That “Chew You Up and Spit You Out”

UFC legends delves in the dark side of Dana White & Co.

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