Sean O’Malley has never shied away from risky tactics, either inside or outside the Octagon. Many questioned O’Malley’s fighting career direction after back-to-back losses to Merab Dvalishvili. But he is proving that his ambitions extend far beyond UFC fights, as ‘Suga’ recently made a significant stride forward in his entrepreneurial journey.

And he did so in bold fashion by selling his house for $1.1 million, a property he purchased for $780,000 in 2020, to fund his first fully self-built business venture. The fighter and YouTube personality told fans that the revenues from the sale will be directed to Doing Well, a company he co-founded.

“It’s my baby” – Sean O’Malley on his co-founded company

Unlike previous investments in which he purchased ownership or promoted established companies, this is something he has built from the ground up. “Starting something from the ground up takes a good amount of time to really get it solid and ready to launch. So hopefully September, October, we’re releasing the first products of Doing Well,” O’Malley said on his YouTube channel, emphasizing both his excitement and the meticulous planning that went into the project.

In the same video, Sean O’Malley stressed the personal significance of this venture. “Very passionate about that. It’s like my own. It’s my baby,” emphasizing that this is more than just a commercial decision; it’s a personal milestone in his post-fight career. It is worth noting that Sean O’Malley’s entrepreneurial dreams aren’t new.

Prior to Doing Well, he co-owned the men’s personal care brand “W” with Jake Paul, which had previously been distributed by big stores such as Walmart. Along with his ventures, ‘Suga’ has established a lucrative digital presence with his YouTube channel and marketing collaborations, including endorsements from Reebok, Venum, Crypto.com, and MyBookie MMA. These actions add up to a net value of approximately $4 million as of 2025.

Sean O’Malley’s decision to sell his property and reinvest in Doing Well signals that he is ready to take full control of his business destiny. But what about his fight career? There have been rumors about him going one-on-one against Song Yadong at UFC 323. So, will we get to see the clash on December 6?

‘Suga’ Sean opens up on fight rumors

While Sean O’Malley is entirely focused on building Doing Well, speculation about his return to the UFC continues. Rumors have circulated that he could face Song Yadong at UFC 323 on December 6, but O’Malley has stated that nothing is finalized yet.

Despite the speculation, he remains open to the fight, stating that a bantamweight bout would be both exciting and sensible for his career path. On his podcast, the former champion addressed the flurry of messages and screenshots that fans had sent him. “Everyone and their grandmother is sending me the screenshots of Song Yadong vs. ‘Suga,’ December 6,” he said.

“People are saying, ‘Yo, congrats. When does fight camp start?’ To be honest, I don’t know what the plan is. There’s nothing official on my side. I haven’t talked to the UFC specifically on who, when, and where.” His candidness highlights that while he’s prepared, the UFC matchup is still very much in limbo.

Nonetheless, Sean O’Malley made it clear that he enjoys the idea of fighting and is prepared to fight whenever the opportunity arises. “Song seems like a great next opponent, though. It makes sense. I like the matchup. It seems good. As far as a date goes, December, January, February, f—— November, I’m ready to go.” His words leave no question that if the UFC wants it, the fight may happen, and ‘Suga’ will be more than ready.