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Imago

UFC President Dana White is a ‘fight card wizard’, capable of creating some of the most gripping and exciting match-ups. His business acumen doesn’t need any introduction. He has always been successful in marketing fights brilliantly and has helped UFC and MMA grow and reach the common people.

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White is really active on social media, especially Twitter, where he announces most fight cards. He recently Tweeted about the upcoming Fight Week for UFC 290 and announced the fight cards. It was evident that he was really hyped and that translated into the Tweet. Fans were equally excited about it.

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Fans react to Dana White’s UFC 290 Fight Week announcement after disappointing UFC 289 figures

UFC 289 managed to reel in around 300k (estimated) PPV buys, which is substantially less than the 2018 average PPV buys for the promotion. The UFC President really hyped people up for UFC 290 with an exciting tweet. Fans had different kinds of reactions to this Tweet.

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Some fans commented, showing support for the Featherweight champion, Alexander Volkanovski.

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One fan seemed really sure about Volkanovski’s opponent, Yair Rodriguez taking the championship away from him.

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One fan asked for a picture with the UFC President Dana White while another Tweeted asking if anyone else had a live feed for the match, deliberating on paying for the PPV.

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With such great line-ups, one thing is guaranteed – the UFC 290 fight week has the potential to be one of the biggest in recent times, both statistically and in terms of high-paced Octagon action.

Is the Road to UFC 290 a stroke of genius by Dana White?

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The UFC President sure knows how to sell a fight like it is meant to be sold. White has been at the center of the combat world for quite some time now. First, White tried pushing for the Jon Jones vs. Tys0n Fury match which ultimately fell through although Jon Jones and Tyson Fury had quite a beef going between them. However, that did cook up quite a bit of a storm. Then, he got a lot of attention for nominating himself to promote the ‘Billionaire’s Fight’ between Elon Musk and Mark Zuckerberg. He faced a lot of backlash for the same but it was publicity, nevertheless.

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Now, with the whole world watching, Dana White dropped a major announcement for UFC 290, hyping people up for Fight Week with exciting match-ups like Yair Rodriguez vs. Alexander Volkanovski and much more.

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Read More: UFC President Dana White Opens Up About the Tremendous Growth of UFC After the Endeavour Deal With WWE – “We Bought It For..”

Will UFC 290 live up to its hype? Or will it be a mere shadow to more successful UFC PPVs – just like UFC 289? Let us know what you think in the comments below.

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Written by

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Arghyadeep Ghosh

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Hi, I am Arghyadeep, a UFC Writer at EssentiallySports. Being brought up alongside two brothers who were avid WWE fans, I had no option but to watch alongside them and sometimes even partake in their ‘re-enactments’. However, I found myself gravitating towards combat sports soon after.

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Edited by

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Shibu Immanuel

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