
Imago
January 14, 2023, Las Vegas, NV, LAS VEGAS, NV, United States: LAS VEGAS, NV – JANUARY 14: Dana White meets with the press following Vegas 67 at UFC Apex for UFC Fight Night – Vegas 67 – Strickland vs Imavov – Event on January 14, 2023 in Las Vegas, NV, United States. Las Vegas, NV United States – ZUMAp175 20230114_zsa_p175_023 Copyright: xLouisxGrassex

Imago
January 14, 2023, Las Vegas, NV, LAS VEGAS, NV, United States: LAS VEGAS, NV – JANUARY 14: Dana White meets with the press following Vegas 67 at UFC Apex for UFC Fight Night – Vegas 67 – Strickland vs Imavov – Event on January 14, 2023 in Las Vegas, NV, United States. Las Vegas, NV United States – ZUMAp175 20230114_zsa_p175_023 Copyright: xLouisxGrassex
UFC President Dana White is a ‘fight card wizard’, capable of creating some of the most gripping and exciting match-ups. His business acumen doesn’t need any introduction. He has always been successful in marketing fights brilliantly and has helped UFC and MMA grow and reach the common people.
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White is really active on social media, especially Twitter, where he announces most fight cards. He recently Tweeted about the upcoming Fight Week for UFC 290 and announced the fight cards. It was evident that he was really hyped and that translated into the Tweet. Fans were equally excited about it.
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Fans react to Dana White’s UFC 290 Fight Week announcement after disappointing UFC 289 figures
UFC 289 managed to reel in around 300k (estimated) PPV buys, which is substantially less than the 2018 average PPV buys for the promotion. The UFC President really hyped people up for UFC 290 with an exciting tweet. Fans had different kinds of reactions to this Tweet.
Wont be missing this one, so many good match ups!
— MistressAIPRO (@MistressAIPRO) July 3, 2023
This card is epic
— Hold The Mayo (@snowlikejonn) July 3, 2023
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Great card
— Adam37 (@AdamFC20) July 3, 2023
Some fans commented, showing support for the Featherweight champion, Alexander Volkanovski.
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Respect to Yair but he’s not taking anything from Volkanovski.
— ALI MANSOUR (@alzz30) July 3, 2023
alex the goat
— Ale_240__ (@ale_240_) July 3, 2023
One fan seemed really sure about Volkanovski’s opponent, Yair Rodriguez taking the championship away from him.
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Yair beats Volk, screenshot this and thank me later when it wins you money 💵
— Lee Jenner (@leejenner1991) July 3, 2023
One fan asked for a picture with the UFC President Dana White while another Tweeted asking if anyone else had a live feed for the match, deliberating on paying for the PPV.
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Can I get a pic with you this week Dana?
— BBB (@Singh5abi) July 3, 2023
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Who’s got a good live feed for the fight? Not paying that absurd money
— Ty Cobb™️💎 (@MikeSte23832521) July 3, 2023
With such great line-ups, one thing is guaranteed – the UFC 290 fight week has the potential to be one of the biggest in recent times, both statistically and in terms of high-paced Octagon action.
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Is the Road to UFC 290 a stroke of genius by Dana White?
The UFC President sure knows how to sell a fight like it is meant to be sold. White has been at the center of the combat world for quite some time now. First, White tried pushing for the Jon Jones vs. Tys0n Fury match which ultimately fell through although Jon Jones and Tyson Fury had quite a beef going between them. However, that did cook up quite a bit of a storm. Then, he got a lot of attention for nominating himself to promote the ‘Billionaire’s Fight’ between Elon Musk and Mark Zuckerberg. He faced a lot of backlash for the same but it was publicity, nevertheless.

Imago
LAS VEGAS, NV- SEPTEMBER 13: Dana White speaks to the media following week 8 of the Dana White Contender Series on September 13, 2022, at the UFC APEX in Las Vegas, NV. Photo by Amy Kaplan/Icon Sportswire MMA: SEP 13 UFC – Dana White s Contender Series Icon220913575
Now, with the whole world watching, Dana White dropped a major announcement for UFC 290, hyping people up for Fight Week with exciting match-ups like Yair Rodriguez vs. Alexander Volkanovski and much more.
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Will UFC 290 live up to its hype? Or will it be a mere shadow to more successful UFC PPVs – just like UFC 289? Let us know what you think in the comments below.
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