Spotify’s Troubles Increase as Visit to Cancellation Page See a Massive Spike Amidst the Joe Rogan Controversy
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Spotify’s Troubles Increase as Visit to Cancellation Page See a Massive Spike Amidst the Joe Rogan Controversy
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BOSTON, MA – JANUARY 20: Joe Rogan is seen in the commentary booth during the UFC 220 event at TD Garden on January 20, 2018 in Boston, Massachusetts. (Photo by Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images)
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BOSTON, MA – JANUARY 20: Joe Rogan is seen in the commentary booth during the UFC 220 event at TD Garden on January 20, 2018 in Boston, Massachusetts. (Photo by Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images)
Spotify just can’t seem to catch a break. The audio streaming platform has been involved in controversy for some time now, and things might just be getting worse. In recent weeks, the traffic to the cancellation page of Spotify Premium has increased. This comes after the company faced backlash in supporting Joe Rogan.
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According to SimilarWeb, an analytics firm, the cancellation page saw a spike of 196 percent week-over-week. Over the past few weeks, Spotify has also seen its market value drop.
SimilarWeb research team leader Seema Shah: Web traffic to Spotify’s cancellation page spiked 196% week-over-week. “This is a huge spike” and is unprecedented. pic.twitter.com/pAiWNLxwxH
— Mike Sington (@MikeSington) February 10, 2022
The audio streaming giant got embroiled in all this by backing Joe Rogan. Rogan is a long-time UFC commentator and also the host of the Joe Rogan Experience. His podcast airs only on Spotify with the deal being made in 2020. Recently, Rogan has received criticism over spreading misinformation regarding the COVID-19 vaccine.
First, a group of over 250 doctors, scientists, and researchers signed a petition against Rogan. They asked Spotify to call out misinformation that he was spreading. Singer-songwriter Neil Young followed them and removed all his music from the platform. In a statement, he said that either Spotify can have him or Rogan. Since then, many other artists and celebrities have followed them. There are demands to cancel Rogan. However, Daniel Ek doesn’t believe that is a solution, but they ended up removing several of his episodes from the platform.
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Rogan, in a recent episode of his podcast, called all of it a ‘political hit job.’
Joe Rogan to return to UFC commentary at UFC 271
Despite all the backlash and the controversies, Joe Rogan will make his return to the UFC commentary team at UFC 271. This is the fourth event of the year and the second pay-per-view. Former UFC two-division champion, Daniel Cormier and Jon Anik will join him.
UFC 271 commentary team set: Joe Rogan, Daniel Cormier, Jon Anik return to booth for Adesanya vs. Whittaker 2 (@MikeHeck_JR) https://t.co/dFtY4BsbjB pic.twitter.com/SGpZS3ik4J
— MMAFighting.com (@MMAFighting) February 10, 2022
Few expected him to be present this weekend due to his issues. However, he will not let all of that bother him and go on with his work.
The event will take place at Toyota Center in Houston, Texas. This will also be Rogan’s fourth consecutive UFC PPV appearance. He has been a regular since UFC 268, having previously missed two.
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What do you think of Joe Rogan and the entire issue? What are your thoughts on the UFC 271 commentary team? Let us know in the comments!
