UFC Fans in a Frenzy as Bizarre Promo Featuring Kamaru Usman, Luke Rockhold, Paulo Costa & Others Takes Them by Surprise

Published 08/19/2022, 11:04 AM EDT
HOUSTON, TEXAS – MAY 15: UFC President Dana White waits to place the UFC lightweight championship belt on Charles Oliveira of Brazil after defeating Michael Chandler in their lightweight championship bout during the UFC 262 event at Toyota Center on May 15, 2021 in Houston, Texas. (Photo by Cooper Neill/Zuffa LLC)

The UFC does a pretty good job promoting its fighters and events. However, the promotion made a rather questionable promotional video for the upcoming UFC 278. Fighters like Luke Rockhold, Paulo Costa, Kamaru Usman, and Leon Edwards were seen in the video among others.


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The promotion made a video showing the beauty of Salt Lake City, where UFC 278 will take place. But many fans felt the video was absurd.


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Fight fans had a wide range of reactions to the video. A particular fan thought it wasn’t modern enough for 2022.

The video did not impress a fan from Salt Lake City.

On the other hand, a Twitter user found it hilarious.

A person even compared the video to Disney.

Another person commented about the fighter’s acting.

A social media user shared a Francis Ngannou meme clip which might have summed up their thoughts.

A Twitter user also tried to wonder about the circumstances behind the production of the video.

The video also left a UFC enthusiast confused.

Several fight fans thought the video was hilarious. But the fights are expected to be absolute bangers with deadly athletes in the Octagon facing each other.

UFC 278: More about the event

The event is just around the corner. It takes place on August 20 at Vivint Arena in Salt Lake City, Utah.

Kamaru Usman and Leon Edwards will clash for the welterweight title fight. Both the fighters fought back in 2015. Usman won the bout through a unanimous decision. Hence, their second fight will be worth watching.


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Further, Luke Rockhold will make a comeback against Paulo Costa. The older fighter’s return as well as Costa’s performance after two losses will be under a lot of scrutinies.

Additionally, former UFC champion, Jose Aldo, will clash with Merab Dvalishvili. ‘Junior’ is on a three-fight winning streak and hence, the upcoming fight will be interesting to witness.


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LAS VEGAS, NEVADA – DECEMBER 19: (L-R) Jose Aldo of Brazil battles Marlon Vera of Ecuador in a bantamweight fight during the UFC Fight Night event at UFC APEX on December 19, 2020 in Las Vegas, Nevada. (Photo by Cooper Neill/Zuffa LLC)

Wu Yanan and Lucie Pudilova will clash for their women’s bantamweight bout. Tyson Pedro and Harry Hunsucker will open the main card with their light heavyweight fight.

With the main card having big names and interesting match-ups, the outcome of these fights will be fascinating to watch.


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Which fight are you the most excited about? What are your thoughts on the video made to promote UFC 278? Let us know in the comments.

WATCH THIS STORY: UFC 278: Kamaru Usman vs Leon Edwards 2 – Date, Time, Venue, Tickets, and Live Stream



Rohini Kottu

827 articles

Rohini Kottu is a UFC Writer at EssentiallySports. She is also a Psychologist and has a Master's degree in Clinical Psychology. Rohini, in her role as a UFC writer, combines her admiration for the mental resilience that MMA fighters have and her love for analysis.

Edited By: Vibhanshu Kumar