“This Business Is on Fire”- Dana White Says UFC Is at Its All Time High

2021 marked a glorious year for the UFC. Not only did they trump every year before it, but the premier promotion also witnessed some of the biggest fights in its history. The promotion sold over 8 million pay-per-views collectively in the calendar year after bouncing back from the dreaded pandemic. Much to the rejoice of Dana White, the head honcho of the biggest Mixed Martial Arts brand in the world.

In a recent interview with the Las Vegas Review-Journal, the UFC President expressed his euphoria over his promotions performance in the previous year. Notably, White made some bold claims regarding the same. “It was the best year we ever had. We’re popping on every metric you can imagine. Sponsorship is through the roof. Social media, our numbers on pay-per-view, our numbers on television, arena records. This business is on fire.”

Then he went on to describe the twenty-year-old history of his company. About how the UFC was successful in passing through a recession in 2008. And even took on the pandemic head-on and is still on a growth trajectory. “How are you not going to bet on me now? If you look at the 20-year history of our company, we went through the recession of 2008 to 2010. Then we go through a pandemic in 2020 and 2021.”

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Dana White is currently engrossed in a verbal back and forth with YouTuber turned boxer, Jake Paul. The social media star has left no stones unturned in his quest to annoy the UFC President ever since he defeated former UFC welterweight champ, Tyron Woodley, in their rematch.

Dana White replies to Jake Paul

Jake Paul, in his pursuit of getting a fight against Dana White’s top fighters, has managed to engulf the 52-year-old UFC boss in an online verbal spat.

The 24-year-old social media personality recently issued a challenge to the UFC boss. Notably, the challenge directed White to increase the minimum wage for his fighters, provide a well-structured healthcare plan and share the annual revenue of the firm.

However, now, White has hit back at the social media personality with his own set of questions. First, White called Paul too ‘stupid‘ to even write the challenge himself. And then exposed his manager ‘Warlock’, who worked as an accountant for White himself. Interestingly, White even advised the youngster to start his own promotion to bring the necessary changes.

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Who do you support in this war of words? Tell us in the comments below.