Paulo Costa has acquired a giant fanbase for himself. Apart from his fighting skills and funny nature, the secret juice has also played a major role in turning the fans’ heads toward him. The infamous secret juice has been introduced to the world during the events of UFC 278, when Costa showcased a bottle labeled ‘Secret Juice’. Although it was the first time it was revealed to the UFC world, the story of its origins dates longer back.

The fighter has then been spotted multiple times drinking from a similarly labeled bottle. However, what the world lacked was a proper marketing advertisement for the product. Surprisingly, ‘Borrachinha’ was quick to realize that and recently released the advertisement on social media. The Brazilian impersonated Steve Jobs and teased the fans of a possible release of secret juice into the market.

Without a doubt, fellow fighters and MMA fans took over the comments section and displayed their amazement. Personalities like Aljamain Sterling, Dave Schmulenson and Felipe Corales were some of the many who laughed along with the fans.

Fans react to Paulo Costa advertising Secret Juice

The Brazilian’s juice is infamous for being linked to performance enhancing substances. However, only ‘Borrachinha’ has the ability to flaunt it in front of the masses. He recently took to Instagram and released an advertisement, teasing the possible release of Secret Juice into the market. He captioned, “Secret Juice is real … or is it?” 

Without a doubt, the act attracted the attention of the entire world. Sterling simply couldn’t keep in his laugh as he wrote, “Lmaoo.” Furthermore, The Schmo complimented the Brazilian by saying, “Super Chad Steve Secret.” A fellow fighter, Felipe Corales, wrote, “fckn bro now you gone wild. Now I see an advantage!” Undeniably, the fans had a similar opinion.

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“You Gave McGregor Your Secret Juice” – Eagle-Eyed Fans Spot Paulo Costa’s Controversial Drink in Latest Conor McGregor Post

Here is what the fans said:

• This was gold. If secret juice really become a thing I’ll get some.
• Paulo probably has the greatest character development in MMA 
• now he’s over it hahahaha why! Very good
• This is the greatest piece of cinema I have ever witnessed
• The new Steve Jobs
• This video warrants an immediate title shot
• With advertising like this, Conner will be envious of your money one day!!
• This is more then a product. This juice will not only change the industry, but perhaps the world as we know it.
• Bro this if f*cking amazing, I’ll buy some Secret Juice just to support this brilliance

Paulo Costa’s next level advertisement

Costa not only incorporated some hilarious puns, but also teased some possible ingredients for secret juice. He hinted that the product might contain hints of ginger with a base of apples. Although the fighter was quirky in hiding many of the required information, the teaser worked in ways one could only possibly imagine.

Moreover, he termed the juice as liquid gold. He revealed that the product would be available in a single size. Additionally, he even teased that the product might be launched into the market in April, May or July. 

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What are your thoughts on Costa’s juice campaign? Would you buy the drink if it comes to the shelves? Let us know in the comments down below.